Is Tesla a "disruptive innovation" or not?

Tesla is a disruptive innovation, which is mainly reflected in its price strategy as well as model innovation.

One, price strategy,

The end of 2013, Tesla to sell in China has been rumored, when Tesla did not announce to the outside world related to the models sold in China what price. The Model S will start at 734,000 yuan ($121,370) in China. This price is far lower than the 1.5 - 2 million yuan pricing that was widely expected.

What supports Tesla in making this decision is still the open, egalitarian logic of its Internet mindset. When everyone takes it for granted, going beyond the user's psychology allows customers to scream and add points to the Tesla brand's boldness, thus forming a deep identity.

Second, model innovation,

Tesla entered the Chinese market this time, there is no car dealers in its business model, but Tesla's stores completely imitated Apple's experience store model of this idea, the essence of the Internet thinking is still the intermediary of the de-mediation and experience strategy.

Tesla knows very well that when the communication between the user and the enterprise is more convenient, direct and low-cost, the way of marketing communication is bound to change drastically, and the enterprise's production and organization mode will no longer be the same, which is a new business model.

Tesla's advantages over other electric cars:

1, through the 2018 new energy vehicle warranty quality report can be found, Tesla's Model S three-year warranty rate can reach 69.8%, which is much higher than many fuel cars at the same price level, while other brands of pure electric cars three-year warranty rate is only about 30% or even more. The three-year warranty rate of pure electric cars of other brands is only about 30% or even lower. So Tesla's electric car is also known as the new energy automobile industry financial products.

2, Tesla is currently selling three models, in addition to the standard range version of the Model 3, the other models are all driven by front and rear dual-motor, but even if it is a single-motor Model 3, 0-100km/h acceleration is only 5.6 seconds, the fastest Model S 0-100km/h acceleration is only 2.6 seconds, the performance of the car is much better than the performance sports car of several million dollars. millions of performance sports cars are tougher.

3, Tesla's so-called can become the world's first-class new energy automobile brand, not only because of its models range and acceleration ability is stronger, but also an important reason is that Tesla's autopilot technology is very advanced, Tesla is the world's first first will be the first autopilot driving in the mass production of automobile brands.

The above content refers to Phoenix - Special Decoding: Tesla's innovative strategy to enter the Chinese market