Traditional Culture Encyclopedia - Traditional customs - How do travel agencies do a good job of tourism marketing?

How do travel agencies do a good job of tourism marketing?

The factors that affect the impression of the travel process are generally: human environment, scenic presentation, supporting facilities and after-sales service. A tourist place wants to leave a good impression of the tourists these are indispensable, because everyone cares about the point is not quite the same, but these should be the majority of people have not been generally concerned about, if resolved, naturally easy to be the majority of people's favorite, leaving a deep impression.

1. The human environment for a scenic area is very important to add, go to a place to travel the most easy to produce contact is the local people, they show the appearance of the attitude of the tourists will make a deep impression, whether good or bad will produce a group of people's impression. Hospitality, friendly and harmonious will be more likely to make people want to visit the tourist place again. Give people a good impression can give a tourist place good attraction.

2. Scenic presentation is also the focus of the impression. Going to travel to put it bluntly or fancy the beauty of this tourist place, there are characteristics of the beauty of the beauty of the scenery without filters is more likely to let most people impressed to keep a good feeling. Do not excessive publicity excessive filters will make the scenic spot lose the original color, or produce buyer show seller show feeling. Really publicity and characteristics of the scenery to match more likely to make people impressed.

3. Supporting facilities is also a factor in the choice of scenic tours, a scenic area if there is no convenient supporting so even if the first time with stunning attracted tourists, then the follow-up generated by the legacy of inconvenience feeling it is difficult to produce a good word of mouth, but also the impression of the scenic area. Convenient way to buy tickets, convenient ticket inspection process, smooth tour route, clean and tidy surrounding attractions, convenient shopping and so on.

4. After-sales service is also a scenic spot needs to provide the impression of the point, a scenic spot to have a good solution to the daily recommendations and complaints process or perfect department to solve the problem of travelers in a timely manner, but also will give a positive impression, and vice versa will let people to the development of the impression of evil. After-sales service is a great addition to the scenic area.

When having these impression points, it is naturally easy to guide tourists to leave a good impression and linger to visit again. Otherwise, it is easy to lead to everyone's bad impression pile up, thus reducing the rate of scenic tourists visit.