Traditional Culture Encyclopedia - Traditional customs - How to define the business circle?
How to define the business circle?
The concept of business circle is a gradual evolution process, and its authoritative definition is still rare in relevant dictionaries at home and abroad. Through consulting western literature, it is found that the most popular definition of it is: business circle, also known as business potential circle, is the spatial scope or region where commercial enterprises attract customers and the sphere of influence where their commercial activities occupy the market. But there are different definitions from different aspects. For example, from the perspective of space, foreign researchers point out that the business circle refers to the Fiona Fang area formed by extending a certain distance from the location of the store, which is the geographical area where the store attracts customers; From the perspective of distance, business circle is the time distance or space distance of consumers' consumption activities in commercial places, emphasizing that business circle refers to the radiation range of a commercial area or commercial facilities to surrounding customers. Jing Tiewei, a famous Japanese business circle research expert, said: "The so-called business circle is the spatial scope of enterprise market activities in the modern market, which directly or indirectly overlaps with the spatial scope of consumers." Domestic scholars have two views on the understanding of business circle: first, they think that business circle is the sphere of influence of commercial enterprises to carry out business activities, and emphasize that business circle is the spatial scope of business activities of commercial enterprises, which is equivalent to the concept of commercial agglomeration area; First, it is considered that the business circle is a geographical area for commercial enterprises to attract customers to shop, and it is emphasized that the business circle is the spatial scope of customer consumption activities, which is equivalent to the customer circle in the geographical sense. The two viewpoints have different emphases, but both affirm that the business circle is a geographical space. After comprehensively considering the focus of the definition of business circle at home and abroad, the author thinks that business circle refers to the dynamic spatial scope within a certain geographical scope, in which commercial enterprises have a certain impact on customer consumption behavior space by adjusting their business activities.
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