What are the successful social media marketing cases?

In China, the most successful case is 20 10 Vanke Eslite. Love XX, love XX, I am not XX, I am XX. After the advertisement of the light box is paved, it goes online directly from Douban, and then it is widely spread to everyone and Weibo. At that time, everyone made a business card about themselves. This example has never been surpassed.

Jiaduobao, I'm sorry.

On 20 12, jiaduobao lost the trademark battle with Guangzhou Pharmaceutical Co., Ltd., and Guangzhou Pharmaceutical Co., Ltd. recovered the production and management right of Wang Laoji herbal tea in red cans and bottles. Since then, the war between the two companies has intensified. On February 4th, 20 13, Jiaduobao made a series of "sorry" pictures in Weibo with both visual power and communication power. This group of pictures selects four crying babies with a sentence to tell their weakness. These photos are sad on the surface, but in fact they are like a sword. The sword stabbed his opponent's sore spot and gave him a fatal blow. If we use a kind of martial arts to describe it, it is Yang Guo's ecstasy of releasing strength in grief.

Once Jia Duobao's sad card was played, it immediately won the sympathy of a large number of netizens. Four pictures on its official Weibo have been forwarded more than 40,000 times, and Jiaduobao has also turned the negative news of losing the case into a successful public relations marketing event. In this incident, Wang Guangyao Laoji was like a dumb man eating Huanglian-speechless and defeated by Jiaduobao.

Judging from Jiaduobao's strategy for Guangzhou Pharmaceutical Co., Ltd., the specific performance of its "sad marketing" is to win people's sympathy for private enterprises and hatred for state-owned enterprises by constantly strengthening and comparing the status difference with Guangzhou Pharmaceutical Co., Ltd., which is really stable, accurate and ruthless in this country.