How is Phoenix Financial’s marketing strategy different from traditional marketing strategies?

The nature of marketing is different.

The nature of financial marketing belongs to service marketing, also known as financial service marketing. The marketing process implements overall marketing. The marketing concept focuses on relationship marketing, and the marketing method adopts direct channels. Traditional marketing is a type of offline transaction marketing that emphasizes providing as many products and services as possible to as many customers as possible. After long-term development, a relatively solid practical foundation has been formed, and the minds of some consumers have also solidified, especially older groups who prefer traditional marketing because they have a certain foundation of trust.