Traditional Culture Encyclopedia - Traditional customs - What's the difference between operation and marketing?
What's the difference between operation and marketing?
2. OPERATION: English name: Operation refers to a series of business management activities in which managers train, supervise, assess, reward and punish all business activities managed by subordinate departments through some hard and soft indicators. The management scope covers the operation activities of the whole company, including: member recruitment and management, receiving goods, ordering, replenishment, internal goods transfer, internal allocation, loss prevention, inventory, preservation, display, labeling, advertising and promotion, sales, orphan sorting, equipment maintenance and maintenance, safety (fire prevention, theft prevention, poisoning prevention and explosion prevention), cashier, bag storage and return.
3. Marketing is to understand the market demand, grasp the market demand desire, promote and expand with the best scheme, create a demand atmosphere, carry out target sales, achieve advertising effect and brand effect, and thus establish a brand. Another concept of marketing is to promote and improve exposure.
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