Understand what "internet plus" is

In recent years, I have changed from a pure Internet practitioner to a person who helps traditional entrepreneurs try their Internet dreams. Different from the general Internet training, it can take one hour to familiarize traditional entrepreneurs with the hot concepts of the Internet, and it can also take one day to make entrepreneurs look forward to the Internet, but it is difficult for entrepreneurs to make a difference in a month or longer.

This is the difference between knowing and doing. Knowing is knowing what it is, and acting is knowing why.

The internet transformation of traditional enterprises is just a popular gimmick, which is very complicated to do. Every traditional enterprise has its own profit model. The internet is actually a process of breaking the old and establishing the new. Of course, it is good to set up new ones, but it is different to tear down the old ones. Demolition of the old will give up the established interests, which are often huge interests. It's bold to see someone else's child jump into the well, and I can't bear to hold my own child.

If the transformation of enterprise internet is regarded as the transformation of operating projects, the result is actually not optimistic. There is no rebirth in this world, only death and metabolism. The old one is dead, and the new one can get up. So, is the enterprise Internet transformation just a reinvention of old projects?

No, the past experience in helping traditional enterprises to transform shows that there is a feasible method that can be called "transformation" instead of reinventing, that is, first make an Internet model with a new team, and then connect the old projects after trial and error, which not only avoids directly destroying the value chain of the old projects, but also provides resources for the Internet model. Obviously, this method is not too fast, and because of the change of resource matching degree, it has obvious pain period, but it is one of the few methods.

After the launch of WeChat open platform, enterprises have new choices. They can connect traditional businesses with the Internet through WeChat, and realize the recycling of the value chain through the Internet. This is similar to building an Internet model to connect old project resources. The difference is that old projects can be supported by public Internet resources through WeChat.

As a front-line practitioner who helps the transformation of traditional industries, the feeling of connection value is very direct. The transformation of traditional enterprise internet is not to catch up with old projects and put them on the shelves directly, nor to create super internet services to kill old enterprises. However, creating value is the core of resource reconstruction through internet connection, and the significance of connection is higher than reinventing the wheel.

Of course, the transformation of traditional enterprises to the Internet is not a one-to-one relationship, and there is no possibility of inevitable success. This requires a grasp of the opportunity and a little luck. Those industries that are destined to shrink or disappear, such as paper newspapers, will be urged to die as soon as possible and resources will be transferred to the Internet business, which is another new life.

After Tencent put forward internet plus, the transformation of traditional enterprises to the Internet has a clearer expression. Connecting and embracing the Internet is the only choice for enterprises to face the future. From this perspective, this book is not only a book to interpret internet plus's concept, but also an effective way to explore enterprise transformation in various internet plus concepts.

The concept of "internet plus" advocated by Tencent has been widely recognized, the horn of informatization has sounded, and the curtain of traditional enterprises' transformation to the Internet has been opened. It's time to say goodbye to tradition.