If cross-border integration is a martial arts, Pentium and Li Ning's cultivation to the first level?

Cross-border marketing has taken off in recent years, and sports hand in hand with the most common things, how to play cross-border and stand out? To win with differentiation is the key to break through in the car enterprises. To FAW Pentium, for example, recently joined hands with Li Ning badminton, for the new generation to bring a larger scale and deeper cross-border integration. With the differentiated immersion, three-dimensional marketing dialogue with the new generation, FAW Pentium break the circle to open the young "set" communication language system.

AcceleratingPowdering the new generation, conveying the brand spirit of "China Pentium, more than enterprising"

It must be said that the combination of automobile and sports carries a natural focus, and the grand tournaments tend to have a very wide audience, and the spirit of challenging oneself and surpassing the limits. The spirit of challenging oneself and surpassing the limits is very suitable for the brand image of automobile enterprises. The combination of sports events and automobile companies can realize cross-cultural and multi-population brand and product information dissemination, which is a great help to brand enhancement and reshaping.

From the point of view of the "Five Feathers Round Ratio" tournament created by FAW Pentium and Li Ning Badminton, the two Chinese brands have dug deep into the same attributes of cross-border ****, combined with the characteristics of badminton, to create an immersive, three-dimensional tournament experience. The whole tournament from April hot start, until the successful conclusion in December, has hit Changchun, Xi'an, Jinan, Guangzhou, four major cities, gathered thousands of badminton enthusiasts, time and time again to start overflowing with vitality and youthful atmosphere of the competition, with the speed of passion and the new generation of **** start upward life.

The tournament not only represents the upward movement of sports spirit, but also highlights the upward movement of the new brand spirit of "China Pentium, more than enterprising". Since then, FAW Pentium continues to practice the "ambition to make affordable, affordable, dignified cars for the people of China," the brand's original intention, and constantly strengthen the "user experience as the center" brand concept landing, enhance user perception and service value, powder new generation. FAW Pentium and Li Ning badminton deep-level cooperation for the brand to break the traffic barriers, so that the pursuit of breakthroughs in the pursuit of self, love of sports, the new generation of attention to the FAW Pentium, and then produce emotional *** Ming, and ultimately realize the 1 + 1 > 2 cross-border marketing effect. Now, although the competition has been successfully completed, but for the majority of participants, "up" has no end, the end is the beginning. Whether for Pentium brand or participants, the moment and the times *** Pentium has coincided.

Digging deeper into the pursuit of value for the new generation,Building a more youthful and vibrant brand image

In the era of the national trend, FAW Pentium, which is well versed in how to satisfy the belonging of the new generation circle, the emotional appeal, and the value recognition, has presented the trend of exploring at a more advanced level and digging to a deeper level. In Pentium's eyes, digging deep into the essence of Chinese culture is not simply piling up Chinese elements. It is because of this recognition, so that their own and inheritance of sports genes, focusing on the trend of culture, sports life, street culture and other areas, and more to explore more diversified cultural style expression of Li-Ning design, have the same "tide" **** Ming. The two hand in hand with the release of the limited edition customized sweater and badminton bag, respectively named style home, burn pie, tastemaker and enjoyment, with a variety of design elements fused as a creative source, for the new generation to show the power of Chinese brands, the country's self-confidence and cultural self-confidence.

The classic black sweater named "Style Home" expresses the design aesthetics through linear feeling and curved lines, and highlights the unique connotation of "Light and Shadow Philosophy" design concept in the visual flow of light and shadow; the classic gray sweater of "Burning Faction" is a new design for the new generation. The classic grey jersey of "Burner", by combining the dashboard, exhaust pipe and other representative elements of Pentium's products, cleverly connects the symbols of automobile industrialization with the design of clothing, which is full of national trend; and the copper-green jersey of "Taster", which is a perfect combination of Pentium's logo and the trend of racing culture, reflects the concept of "Fearlessness, Fearlessness and Fearlessness". The "Taster" copper-green sweatshirt perfectly combines the Pentium logo with trendy racing culture, reflecting the attitude of running without fear of the road ahead. In addition, the "Enjoyer" badminton bag benefits from the use of traditional Chinese copper coins, the Pentium logo and badminton elements, to meet the visual effect of the coordination of the top and bottom, can be said to be both sports style and national trend style.

No matter what era, behind the trend is always the young people. The era has given young people the freedom and space to pursue "different expressions", interpreting tradition in a non-traditional way, and narrating culture in a national trendy way. The cross-border fusion of Pentium and Li-Ning's design presents the aesthetics of automobile design and fashion trend **** vibration to fully meet their individuality, playfulness and differentiated needs. With the "national trend" as the mantle, FAW Pentium successfully completed the first batch of products of the "cultural and creative shelf" of the "six rights shelf" and the first derivatives of the new VI, which accelerated the development of the "518" Pentium. This accelerates the implementation of Pentium's new "518" brand strategy, branding itself with the label of "national boutique, innovative and enterprising".

From the desire to **** Ming see,service sufficient innovation diversification on can be planted growing grass.

The best "national trend" also needs an interesting expression that can always play with young people. For the new generation, what they need is not only products, but also services. Therefore, a good "national tide" is the basis of the circle of fans, can provide personalized, diversified services for the new generation, is the brand standing in the industry's basic rules of survival.

From the point of view of Pentium customized sweater and badminton bag access channels, completely inherited the "user experience-centered" "intimate mantle". From Pentium YOMI APP to FAW Pentium official microblogging, from the official WeChat public number, FAW Pentium domino plan public number to the fast platform FAW Pentium official account, the new generation only need to participate in any of them, can be exchanged through the points, or even free to get. If customized sweatshirts and badminton bags are considered the "standard" for Pentium's handshake with the "new generation", then the "five access channels" are the "high value-added" part of the program. "High-value-added benefits are given out. This innovative service model, undoubtedly further draw users closer.

Some senior industry insiders said that since the full implementation of Pentium's "518" new brand strategy, from product to marketing, are showing more than aggressive posture. This time to create "five access channels", is refracted service up the warm side. As the first batch of products of the "cultural and creative shelf" of the "six rights shelf", it will lead Pentium to accelerate the implementation of service, sales, intelligence, life, dealers and other shelf rights, and bring users a full range of life, such as clothing, food, housing, transportation, travel, shopping and entertainment. service, truly realize the "people - car - life" full scene coverage.

Writing in the end

With the rise of the new generation, traditional marketing has been unable to get the attention of users, content marketing, social marketing, etc. gradually rise, endless. In the face of the more innovative, multi-dimensional marketing trends, FAW Pentium did not stick to the old ways, but constantly innovate marketing methods, take the initiative to shape a three-dimensional image of young people, and the new generation of deep **** Ming, turned into a car circle will be the most "set up" to communicate with the brand, the 518 strategy for the full implementation of the icing on the cake.

Of course, from sports IP *** creation to design *** creation, FAW Pentium and Li Ning brand cross-border fusion, based on the national trend, intended to upward. This kind of Chinese culture *** with the exploration and joint empowerment, will solidify the design confidence, brand confidence, *** with the Chinese brand up the era of the strongest "strong" sound, to give the new trend more possibilities.