How to understand the contradiction between globalization and localization

(1) Localization is manifested in sticking to traditional culture and rejecting foreign anti-traditional culture, while globalization is manifested in denying tradition and introducing new culture, which is in opposition to the existing local tradition.

(2) In the educational process, localization is mainly manifested in the teaching of the "spirit" and other aspects, while globalization is limited to the "physical" level.

(3) Localization excludes the internationalization of culture, spirit, values and concepts, and adopts a positive attitude towards the internationalization of technology, while globalization prefers the entry of spirit into the local context.

(4) Globalization strongly promotes the introduction of international education systems into the country to form an institutionalized education in line with the international system, while localization strongly opposes such a "system" approach that does not take into account the actual operational needs.

Globalization now, not the global marketing environment convergence, the global marketing environment is still there are very huge differences and different. Enterprises need to take into account both localization and globalization factors when formulating marketing plans. And this globalization factor is not a standard, for different international markets, the development of different marketing programs is very necessary, such as the North American market, the European market, the South American market, the African market are different.

But the more marketing customization there is, the more it will greatly increase a company's overall operating costs. Therefore, many companies in the process of globalization need to moderately carry out a unified global standardization, and on the basis of this standardization, carry out different customization programs for different global markets.

Relatively speaking, the stronger the ability of global standardization is for commodities with universally recognized functional value, and these commodities tend to help companies gain more excess profits. For example, commodities such as automobiles, home appliances, watches, computers, smartphones, and digital cameras are much easier to standardize globally.

However, consumer goods such as food and beverages and household products require more customization, because the eating habits, tastes, aesthetics, and lifestyles of consumers in different countries are very different, and companies have to do targeted product design to meet the needs of specific global markets.