Lexus said live broadcast a week all staff sick, live bandwagon on the enterprise is how a road?

According to my understanding, to tell you about the live bandwagon on the enterprise is how a road:

Nowadays the crazy live has become a lot of business sales of the normal way.

Earlier, there is Luo Yonghao stationed live with goods, e-commerce platforms pulling stars live, a platform claiming tens of billions of dollars smashed into the ecology of the live with goods, even Gree Electric bosses have gone down to live and created a performance of 220,000, and there are a lot of mayors and governors have personally opened ? Carrying goods mode? Simply half of the Internet are playing live bandwagon.

China's former vice minister of commerce also declared that China is expected to become the world's largest market, the epidemic has given birth to a large number of new industries and new models in China. China's total retail sales of consumer goods are expected to grow to 45 trillion yuan from about 40 trillion yuan earlier, surpassing the United States as the world's top market.

Live streaming is all about giving users the urge to buy. Many people think of live bandwagoning as another form of TV shopping. But why many people will not pay for TV shopping, but will be crazy for live bandwagon? It is because the live broadcast provides a richer form of display of goods than the platform, with the anchor's wonderful commentary, of course, the conversion rate is much better.

Live streaming can make some businesses profitable as a result.

But not all businesses can live with goods on the new field on the show, but many companies also lose money because of this, these businesses are generally their own basic market operation ability is poor, hope that through a live broadcast can be brought back to life, which in itself is a kind of short-term profit behavior. Businesses count on stars or head anchors to bring goods, but if your goods do not have traffic, sales did not meet expectations, often are not enough to pay the anchor to bring the commission fee.

In addition, live broadcasting is the development trend of e-commerce, more and more demanding on the products of enterprises.

So it is important for enterprises to enhance the value of their self-brand and improve the cost-effectiveness of their products, which is a very important basic condition. And live will give the enterprise sales model will bring a new way to choose, can not take this train at breakneck speed, but also to see if there is this strength.