What are the characteristics of placing online ads, and why do so many companies carry out online advertising?

The reasons are these

1,

The use of traditional media for online advertising, it is difficult to accurately know exactly how many people received the advertising information, and on the Internet, you can through an authoritative and impartial visitor traffic statistics system, accurate statistics on the number of users of each advertisement.

2. Interactivity is the advantage of online media, which is different from the traditional media information one-way dissemination, but the interactive dissemination of information, the user can access the information they find useful, the manufacturer can also obtain valuable user feedback at any time. The Internet empowers consumers more than any other medium to interact directly with advertisers and thus build future relationships.

3.

The open network architecture enables networks with different hardware and software environments and different network protocols to connect with each other, which really achieves the purpose of resource*** sharing, data communication and distributed processing. It enables online advertisements to be accurately, quickly and efficiently communicated to every potential customer.

4, the network pursuit of high speed, high reliability and high security, the use of multimedia technology, to provide documents, sound, images and other comprehensive services, not only to achieve the graphics and text, but also at the same time can carry out human-computer dialogue.

5, advertisements in the traditional media is difficult to change after the release of the version, even if it can be changed often have to pay a lot of economic costs. But advertising on the Internet can change the content of the advertisement in time according to the need.

6. Editorial advertising has become a powerful tool for advertisers, who often combine editorial advertising with World Wide Web publications.

7. Instant results monitoring: utilizing advanced information technology, advertisers can obtain data and reports through the Internet. This is important for timely adjustment of advertising strategy.