How to develop a new product

Question 1: how to develop a new product But the general development of new products can be divided into stages, steps, all the steps are as follows.

The first step: new product conceptualization.

Conceptualization is not out of thin air, but creative thinking activities. New product conceptualization actually includes two aspects of thinking activities: one is based on a variety of information to play the human imagination, put forward a preliminary idea of the clues; the second is to take into account the market needs of what kind of products and their development trends, put forward a specific product conceptualization program. It can be said that product conceptualization is the result of combining information with human creativity. A new product idea, you can put forward many programs, but a mature idea, must be both: ① idea to be very strange, ② idea to be as close as possible to feasible, including technical and economic feasibility. Simply can not realize the idea, can only be a kind of fantasy.

The second step: new product screening.

From a variety of new products envisioned in the program, select a part of the valuable feasible analysis, demonstration of the program, this process is called screening. The purpose of the screening stage is not to accept or embellish the idea, but rather to show whether the idea is consistent with the statement of business objectives, is sufficient to achieve and reasonable to ensure the need for feasibility analysis. Screening to try to avoid two kinds of deviation: one, can not be developed promising product ideas abandoned, lost the opportunity to succeed; second, can not be no development value of the product ideas mistakenly selected, so as to put into production in a hurry, resulting in failure.

The third step: the preparation of new product plans.

This is a new product has been selected on the basis of the conceptual program to determine the specific product development of the economic indicators, technical performance, as well as a variety of necessary parameters. Including the scale of investment in product development, profit analysis and market objectives; product design of the technology and principle requirements; product development and implementation of the program, and so on. This is the development of new product development plan decision-making work, is related to the overall situation of the work, the need for business leaders and all relevant aspects of professional and technical personnel, management personnel to cooperate, *** with the completion. The　　The fourth step: new product design.

This is an important stage from the technical and economic conception of new products into reality. Is the realization of society or the user of the product's specific performance requirements of creative labor. The design of new products directly affects the quality, functionality, cost, efficiency, and the competitiveness of the product. Design should have a clear purpose, to consider for the user, to consider from mastering the competitive advantage.

Step 5: new product trial production.

This is the process of realizing the concretization or sampling of the product according to a certain technical model. It includes new product trial production process preparation, sample trial production and small batch trial production and other aspects of the work. New product trial production is also a test of the feasibility of the design program, we must avoid the design is one thing, and trial production out of the product is another thing. Otherwise, it will run counter to the goal of new product development, resulting in the ultimate failure.

Step 6: new product evaluation.

After the trial production of new products, from the technical and economic aspects of the product for a comprehensive test, testing and identification, which is an important assessment. The evaluation of new products, not only to further improve the product design, to eliminate the potential pitfalls that may exist, but also to avoid the huge losses that may be brought about by the mass production of products. It mainly includes the technical performance of the product test and evaluation of the economic benefits of the product.

Seventh step: test marketing of new products.

Trial sales, in fact, in the limited market range, the new product of a market experiment. Through test marketing, you can check the field of new products formally put on the market, consumers are willing to buy, in the market under the conditions of change, new products into the market should be taken decisions and measures. A necessary and feasible test marketing, the role of new product development is very obvious: ① can be more reliable to test or grasp the new product sales of a variety of data; ② can be based on market trends, choose the best combination of modes or sales strategy; ③ can be put into production on the new product batch and development of the scale of the official to make further decisions; and so on.

Step 8: commercial production.

This includes the formal batch production and sales of the new product.

Problem two: how to do a good job in the development of new products to do a good job in product design should have three major ideas:

First, the design front. In the pre-investment analysis stage, the design should begin to intervene to analyze the planning of the product, to understand the actual needs of local customers and the ability to pay, in order to develop project positioning and product design standards, and gradually formed based on the customer segmentation model of the "city map".

The second is standardization, which refers to the establishment of a set of enforceable standardized process system and design requirements system to support the implementation of project design. It is mainly divided into two parts: technical standardization and management standardization. Technical standardization includes a series of technical standard documents for various types of design tasks, review points, standards, key product modules and selected materials; management standardization includes the establishment of professional design process management system (such as program design, construction design, design changes, etc.) and the corresponding supporting management documents.

Third, innovation. On the one hand, the customer feedback in the project delivery phase and maintenance phase is incorporated into the product design management system to summarize and sort out the customer's opinions, and to find the starting point for future product improvement; on the other hand, when the project is over, the project team is divided into functional lines to carry out post-assessment and analysis of the project from their respective professional perspectives, and the systematic precipitation of this experience is the basis for the innovation of the design of the new project.

At the same time to recognize that the design process is not only the R & D design department, all design-related business counterparts are part of its system, which is reflected in the internal and external synergistic process of the various stages of project development, with milestones as the basis for reporting and handover of work.

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Question 3: How to carry out new product development 1, design. For manufacturers, product design is very important, modern society is very fast, if you can not develop innovative new products will soon be eliminated by the market. For example, Qingdao Guanyu has invested great efforts in research and development of SHELFULL series of parts box to further improve the utilization of space, can meet the requirements of a variety of different shapes of parts storage.

2, raw materials. To choose the appropriate material according to the characteristics of the product, the raw materials of plastic products in the domestic market are mainly several raw materials: polypropylene, low transparency, low rigidity, high impact resistance, commonly used in plastic pots, plastic buckets, etc.; polyethylene is mainly used for mineral water bottle caps, cling film, etc.; high-density polyethylene, with excellent chemical resistance, generally used for folding tables and chairs, helmets and so on.

3, casting abrasives. Nowadays, plastic products are injection molding or blow molding method of production, each time a new design to produce new molds, molds, molds, prices are generally in the tens of thousands to hundreds of thousands of ranging, which has become an important factor in determining product quality.

Question 4: What to pay attention to the development of new products Product is the carrier of all marketing behavior, new product development is a powerful weapon for enterprises to seize a larger market space, whether the enterprise has a characteristic product, often determines the prospects for the development of enterprises. Many enterprises attach importance to the development of new products, also invested a lot of human and material resources and financial resources, but the actual results are: some companies because of new products and rapid popularity, while more companies are futile. Through analysis, we found that the reason for failure is often caught in the five major dead ends of new product development.　　First: product development and brand line does not coincide with the front is not unified, divergence of an excellent brand needs to have a clear, accurate, and unswerving brand line, we are talking about the brand line refers to the brand positioning, brand appeal, brand style and other fusion of the brand's direction of development, such as Heng An Group's paper towels heart to heart since to the end of the romantic love for the brand's appeal for the main line. From the several meters comic series, lavender series, tea series and other new product development, we can accurately and clearly feel it in the product development and promotion to inform the consumer is the emotion of romantic love. Why it is not called green tea, but called tea language, and with a pair of men and women riding bicycles in the main romantic picture? Is to emphasize the aroma of tea in a tacit understanding, a language of communication, a heart to heart feeling! On the contrary, Jinlilai's brand line is a man's world, and the exquisite Jinlilai women's purses on the market, but blurred the brand line, weakening the brand's original manly masculinity, and therefore did not win the hearts of the ladies. This is the brand dilution effect brought about by improper new product development.　　Brand route is a strategic, directional issues, but also a brand in the minds of consumers is white not black, is not a B A difference in the competitors' personalized embodiment. And new product development is a strategic issue, should continue to strengthen the brand in the minds of consumers personality, for the brand to do addition, rather than subtraction, so new product development must be consistent with the brand route. *** the line is ****productivism, so her form of movement is to fight the landlords, divided into fields, etc., and completely different from the Chiang Kai-shek regime to support the practice of the four families.　　Second: new product development did not figure out the relationship between the so-called occupancy strategy simply put, is to make the product in the minds of future consumers to occupy a suitable position. Our era is the era of competition, although there is no need to carry out the physical fight, but the purpose of competition is to fight for the first, to seize the most suitable position for themselves, is precisely the invisible fight. For a certain product, it is according to the degree of importance that consumers attach to the attributes of its products, for its product design and shaping a product with certain characteristics, and can be differentiated from competitors' products with a specific image or personality, so that its products with a vivid image, unique personality, in the minds of consumers to occupy the appropriate position. The so-called quantity strategy, that is, so that the product in the market area you have how much market share, want to your competitors to seize how much market share. Because we are engaged in the household paper industry, we take a tissue paper example to analyze, as a domestic famous brand of Zhongshun Group's tissue paper JieRou, in 2006 to promote a new face series, from the quality of its products, packaging materials, advertising performance, we have to admit that this face series is a boutique paper products, but also JieRou all the products in the product line of boutique products, so we think it is JieRou occupying position. Therefore, we believe that it is a product of Jezebel's position, which is used to improve Jezebel's brand image, expand the influence of the industry, and establish the role of the leading technology position in the industry, while on the contrary, the International Edition and Blue Jezebel series are products of the quantity-taking type, which are aimed at promoting consumers' purchase and seizing more market share through price advantage and terminal promotion.　　The importance of volume-accumulating products is something that everyone on earth knows.　　And from the long-term development of the brand, although the occupancy products may only account for about 20% of the total sales, but it is even more important. First of all, placeholder products is a brand to enhance the reputation, loyalty must choose, no placeholder products, in the increasingly competitive market today, a brand inevitably fall into the price war quagmire. Secondly, the development and promotion of placeholder products due to enhance the brand's overall reputation, which will inevitably affect and enhance the brand of all items (including the amount of products) sales, and reduce the price sensitivity of consumers to its brand of placeholder products, enhance the amount of product profits. Once again, the placeholder products due to high value-added, for enterprises to bring better profits, will probably enable enterprises to realize 20% of the placeholder products contribute to 80% of the good situation of corporate profits.　　Now many companies in the new product development and promotion often make several mistakes related to occupancy: one is the development of products are ...... >>

Question 5: Why do companies develop new products Technology is developing, people's needs are constantly upgrading, if the enterprise's products can not meet the needs of consumers, it will go out of business

Question 6: The procedure for the development of new products The development of new products is an extremely complex work, from the user needs to put forward the idea of the formal production of products to the market, which goes through many stages, covering a wide range of areas, such as the development of new products, the development of new products is a very complex work. Which went through many stages, involving a wide range of scientific, long duration, so it must be carried out in accordance with certain procedures to carry out the work, these procedures promote each other, mutual control, in order to make the product development work coordinated and smooth. Product development program refers to the entire process from the product idea to formally put into production. Due to the differences in the industry and the different characteristics of the product production technology, in particular, the choice of product development methods, new product development stages and specific content is not exactly the same. Processing and assembly nature of the enterprise's self-developed product development as the object, to illustrate the new product development needs to go through the various stages. 1) research stage.　The purpose of developing new products is to meet the needs of society and users. User requirements is the main basis for decision-making on new product development options. To this end, we must seriously do a good job of investigation and planning. This stage is mainly to put forward new product ideas and new products, principles, structures, functions, materials and processes of the development of ideas and overall program. 2) new product development conceptualization of the creative stage.　New product development is a kind of innovative activities, product ideas is the key to the development of new products. In this stage, according to social research to master the market demand and the enterprise itself, fully consider the user requirements and competitors' trends, targeted development of new product ideas and concepts. Product creativity on the success of new product development is of vital significance and role. Enterprise new product development ideas mainly from three aspects: (1) from the user. Enterprises embarked on the development of new products, first of all, through a variety of channels to master the user's needs, to understand the user in the use of old products in the process of what improvements and new needs, and on this basis to form new product development ideas. (2) from the enterprise staff. Especially sales and technical service personnel, often in contact with the user, the user's opinion on the improvement of old products and changes in demand they are relatively clear. (3) from professional researchers. Scientific researchers have a relatively rich professional theory and technical knowledge, to encourage them to carry forward this expertise, to provide enterprises with new product development ideas. In addition, the enterprise also through the intelligence department, business administration, foreign trade and other channels to solicit new product development ideas. New product ideas include three aspects: product conceptualization, idea screening and product concept formation. (1) product conceptualization. Product conceptualization is based on market research and technical analysis, the concept of new products or product improvement proposals. (2) Idea screening. Not all product ideas can be developed into new products. Some product ideas may be very good, but with the development goals of the enterprise does not meet, but also the lack of corresponding resource conditions; some product ideas may be impractical, the lack of development possibilities. Therefore, the product idea must be screened. (3) the formation of product concepts. After screening the idea is only a designer or manager of the concept of the mind, there is still a considerable distance from the product. Still need to form for consumers to accept, specific product concepts. The formation of product concepts is actually the process of conceptualization of ideas and consumer demand combined. 3) new product design stage.　Product design refers to the determination of product design task book to determine the product structure of a series of technical work until the preparation and management, is an important part of product development, is the beginning of the product production process, we must strictly follow the "three design" program. (1) preliminary design stage. This is generally for the next step in the preparation of technical design. The main work of this stage is to prepare the design of the task book, so that the superior design task book to reflect the reasonable design of the product and the improvement of the recommended views, approved by the superior, as the basis for the technical design of new products. Its main task is to correctly determine the best overall design of the product, the design basis, product use and scope of use, the basic parameters and the main technical performance indicators, the product's operating principle and system standardization and comprehensive requirements, the key technical solutions and key components, special materials, resource analysis, analysis and comparison of the new product design program, the use of value engineering, the study of determining the product's reasonable performance (including the elimination of residual functions) and through different structures. Elimination of residual functions) and through the comparative analysis of different structural principles and systems, from which the best program is selected. (2) Technical design stage. The technical design stage is the finalization stage of the new product. It is based on the preliminary design to complete the design process must be experimental research (new principles of structure, materials and components process function or mold test), and write a test research outline and research and test report; to make the product design calculations; draw the overall dimensions of the product map, the product's main parts and components map, and calibrated; the use of value engineering ...... >>

Question 7: What are the methods of launching new products Enterprise development of new products, it is important to choose the right way. Choose the right, suitable for the actual enterprise, you can take less risk, easy to get success. Generally have an original way, the introduction of the way, combined with the way and improve the way four.

1. Original way. In the long run, the most fundamental way for enterprises to develop new products is to design and develop their own, which is called the original way. The use of this way to develop new products, is conducive to product upgrading and the formation of the enterprise's technological advantage, but also conducive to product competition. Self-development, product development needs to establish a strong R & D team, a deep technical platform and a scientific, efficient product development process.

2. Introduction. Technology introduction is a common way to develop new products. Enterprises using this approach can quickly master the new product manufacturing technology, reduce the development of funds and investment in power, so as to win time to shorten the gap with other enterprises. However, the introduction of technology is not conducive to the formation of technological advantages of enterprises and the renewal of enterprise products.

3. Improvement mode. This way is based on the enterprise's existing products, according to the needs of users, to take measures to change the performance, change the type or expand the use of new products. Using this approach can rely on existing equipment and technical force, development costs are low, the success of a large grasp. However, the long-term use of improved ways to develop new products, will affect the speed of development of enterprises.

4. Combined mode. The combination of the way is a combination of original and the introduction of the way.

The promotion of new products, not only need to do a good job of production planning, labor organization, material supply, equipment management and a series of work, but also to consider how to introduce new products into the market, such as the study of the product's promotional campaigns, pricing strategy, sales channels and the provision of services and other aspects of the problem. Market development of new products is both the end of the new product development process, but also the starting point for the next generation of new product redevelopment. Through the market development, we can know exactly whether the developed products are adapted to the needs and the degree of adaptation; analyze the market intelligence related to product development. Can develop products for decision-making, for the improvement of the next batch (generation) of products, in order to improve the level of development and research to provide a basis, but also to obtain data on the size of the potential market.

Question 8: What are the ways of new product development (a) self-development

Self-development refers to the enterprise according to the situation of domestic and foreign market demand and their own conditions, basic theories and applied technology research, from the root to discuss the principles of the new product, technology, structure, and carry out their own design, self-development of development activities. This approach can be subdivided into: ① from basic theory research to applied technology research, until the whole process of product development research, all completed by the enterprise itself. ② Utilizing the basic theoretical research results of society, the enterprise only carries out applied technology research and product development research. (iii) Utilizing the results of applied technology research in the society, the enterprise only carries out product development research. Adopting this way to develop new products is not only conducive to product upgrading and enhancing the competitiveness of the enterprise, but also conducive to the retention of technological secrets and the formation of technological advantages of the enterprise. In the long run, this method should be the main form of developing new products. However, the use of this approach to develop new products, enterprises must have a strong basic theory research and applied technology development capabilities and strong financial and human resources, therefore, it is suitable for scientific and technological development capabilities, financing capabilities and human resources of enterprises with strong.

(2) Introduction of development

Introduction of development refers to the way of technology development in which an enterprise introduces domestic and foreign advanced and mature applied technology and manufacturing technology through technical cooperation, technology transfer, and purchase of technology patents, and realizes the development of new products in this way. The imported technologies mainly include proprietary technologies, technical products, machines and equipment, production lines, product designs, manufacturing processes, raw material formulas, technical data and drawings, etc. The development of new products in this way can be more efficient than that of other technologies. Adopting this way to develop new products can master the manufacturing technology of new products faster, shorten the development cycle, and put the new products into the same internal and external markets as soon as possible; it can shorten the technological gap with similar products and reduce the technological risk. But after the development of new products will face fierce market competition, therefore, applicable to the product has a broad market for enterprises.

(C) combined development

Combined development refers to the development of self-development combined with the introduction of technology. That is, in the introduction of technology digestion and absorption of the strong basis for innovation, the development of more technologically advanced products. Adopt this way to develop new products not only spend less money and quick results, and is conducive to the digestion and absorption of the introduced technology, and is conducive to the improvement of the enterprise's innovation ability. However, it requires that the enterprise must have a relative S technology development capabilities, therefore, applicable to enterprises with certain technology development capabilities.

(D) cooperative development

Cooperative development refers to the enterprise's internal science and technology development force and external science and technology development force jointly **** with the development of new products. Specific cooperation can be enterprises and other enterprises, scientific research institutions, universities and colleges, and even some foreign organizations to form a joint development team, *** with the development of new products. This way can give full play to their respective advantages, complement each other's strengths, accelerate the development process of new products, improve the scientific and technological content of new products, is currently the development of new products and overcome technical difficulties in an effective way.

Question 9: the implementation of new product development points 1. do a thorough market research. Any enterprise to develop marketable new products, are inseparable from the in-depth market research. Market research includes direct and indirect research in two forms. Direct research is mainly based on market (consumer) demand, to understand the market competitors product quality, packaging, performance, price, fully collect the new and different ideas of consumer data, analyze these consumers on the market response to new products, including existing products in the market sales advantages and disadvantages and the potential market demand of consumers. Indirect research is mainly the market salesman and distributor feedback of the new product information, summarize and organize the results, including product sales, market share and consumer reaction. Product developers according to the results of the research, based on extensive consultation with market salespeople, dealers and consumers, product design, local launch, in the process of launching to understand the market's response to the new product. New product design should take the road of development an adjustment a test marketing an improvement a mass production, because the biggest defect of one step is that it can not be in place. Rush or closed door development of new products, without considering the overall planning of corporate brand development, will not only increase the risk of new product development, but also affect the market launch of new products. 2. To form a flexible development organization. Product development is a complex and detailed work, the characteristics of product innovation determines the new product development organization compared with the general management of the organization has its outstanding characteristics, the new product development organization should have a high degree of flexibility, simple interpersonal relationships, efficient information transfer system, higher decision-making power, etc., the need for supply, production, technology, finance, sales and other departments of the close cooperation, the formation of a collaborative team. team. The general principle is to make new product development can be carried out quickly and efficiently. The characteristics of the new product development organization so that the new product development organization in a variety of forms. General common new product development organizations are: new product committee, new product department, product manager, new product manager, project team, project team, etc. 3. To do a good job of new product market launch program. After the design of new products, companies can not blindly put the product market, but with marketing planners, market business personnel, focusing on the study of new products on the market before the planning program, including: how to put the new product to the target market, how to carry out the new product paving the way, how to eliminate the consumer's concerns so that they can try the new product, and ultimately make the new product listing to do in one fell swoop success. Successful development of new products should have the following characteristics: 1. miniaturization, lightweight, under the premise of guaranteeing the quality of the product becomes smaller, lighter, easier to move. 2. multifunctional, so that the new product has a variety of uses, not only to facilitate the use of the buyer, but also to enhance the interest of the buyer to buy. 3. strong sense of the times, the new product can embody the spirit of the times, to cultivate and trigger a new demand for the formation of new markets. 4. simple, as far as possible, to make new products to the target market, to eliminate consumer concerns to try the new product, and ultimately make the new product launch to achieve success. 4. Simplicity, as far as possible in the structure and use of the method to make users convenient and easy to maintain. 5. conducive to the protection of the environment, the new product is energy-saving, or very low consumption of raw materials, or conducive to the protection of the environment. On the "three wastes", "three evils" elimination of effective. 6. adaptability, new products must adapt to people's consumption habits and people's concept of the product. 7. outstanding relative advantages, new products relative to the market for the original product has unique strengths, such as performance, high quality, ease of use, easy to use, good performance, high quality, easy to maintain. Good, high quality, easy to use, easy to carry or low price, etc. 8. Human engineering, consumer goods for life to take this into account more. The risk of new product development is high. The top manager may push his favorite product idea regardless of the negative market research report; the idea may be good, but the market size is overestimated; the actual product may not meet the design requirements; the product may be positioned incorrectly in the marketplace, without effective advertising campaigns or overpricing of the product, or the development cost may be higher than the projected cost, or competitors may not be able to meet the design requirements; the product may be positioned incorrectly in the marketplace, without effective advertising campaigns or overpricing; the product may be overpriced. development costs are higher than projected costs, or a fierce counterattack by competitors is stronger than estimated in advance. When developing a new product, a company must do the following: First, it must conduct careful and thorough market research to ascertain the market demand for the new product, so that the product can be put into the pre-defined target market when it is launched. Second, the development of a safe and reliable organization to ensure. Enterprises can delegate new product development to their industrial managers, or directly set up a new product development department, specifically responsible for matters related to new product development, and then through the establishment of a management committee to supervise and review the development of new products. Continuous development of new products is a major factor in the formation of competitive advantage. How to shorten the new product development cycle is the key to the successful launch of new products.1. Effective ...... >>

Question 10: What is the significance of research and development of new products The new product in marketing is not an invention understood from a purely technical point of view. It is generally believed that all enterprises to the market to provide customers with new satisfaction, new benefits of the product, while the enterprise has not produced the product, that is, new products. New products include newly invented products, replacement products, improved products, new brand products (imitation of new products), repositioning products, etc.. The essence of enterprise new product development is to plan, organize, develop and launch new products with different connotations and extensions, which can be the improvement of existing products or brand new products.　Today's times, the only constant thing is change, innovation is the life of the enterprise, innovation has become the main theme of the development of the times. For enterprises, the development of new products has a very important strategic significance, it is an important pillar of the survival and development of enterprises.　First, the intensification of market competition forces enterprises to continuously develop new products. The market competitiveness of enterprises is often reflected in the degree of its products to meet consumer demand and its leadership. Especially in the modern market competition between enterprises is becoming increasingly fierce, enterprises want to maintain a competitive advantage in the market, only continuous innovation, the development of new products. On the contrary, it is not only difficult to develop new markets, and will lose the existing market. Therefore, enterprises must pay attention to scientific research investment, pay attention to the development of new products, new products to occupy the market, consolidate the market, and constantly improve the market competitiveness of enterprises.　Second, the product life cycle theory requires enterprises to continuously develop new products. Product sales in the market and its profitability will change with the passage of time. Product life cycle theory tells us that any product, no matter how well it sells when it is put into the market, will one day be out of the market, replaced by better new products. If an enterprise can continuously develop new products, it can utilize the new products to capture the market when the original products are out of the market. A successful enterprise and the wisdom of the operators, should seize the opportunity to develop new products.　Third, the changes in consumer demand requires the continuous development of new products. Consumer market demand has unlimited scalability, that is to say, people's needs are endless, never stay at a level. With the development of social and economic and consumer income, the demand for goods and services will continue to move forward. Consumers of a demand is satisfied, and will produce new demand, the cycle is repeated, to infinity. Adapt to the changes in market demand requires enterprises to develop new products, open up new markets.　Fourth, the development of science and technology to promote the continuous development of new products. Science and technology is the first productive force, is to affect the future of mankind and the fate of the great forces. Science and technology, once closely integrated with production, will have a significant impact on all sectors of the national economy, accompanied by the emergence of new industries, traditional industries were transformed and backward industries were eliminated, so that enterprises face new opportunities and challenges. This is due to the rapid development of science and technology, new product development cycle is greatly shortened, product replacement accelerated, thus driving the enterprise to constantly look for new sources of science and technology and new technology, to develop more to meet the market needs of new products.　Fifth, the development of new products is conducive to improving the quality of cadres, enhance the technological content of enterprises and brand image. In the development and application of new technologies, new materials, new processes, organizational structures and management processes are also synchronized to optimize the management cadres and technical staff in the new product development process, the ability and level of forging and improve. An enterprise with an efficient management system, many high-tech products and a strong R & D team, its market image and brand value also naturally rise, and admired by peers.　Sixth, the development of new products, in line with the national energy-saving efficient and environmentally friendly economic policy. Successful development of new products, not only can directly get *** financial support, but also enjoy tax relief policies. Have the number of new products, but also the enterprise declaration of scientific and technological progress awards, high-tech enterprises and national technology center of the basic conditions.　In summary, the development of new products is not only conducive to enterprise growth, progress and competitiveness can be improved, but also make the enterprise and the social and natural environment of the adaptive capacity greatly improved, therefore, in order to make the enterprise to become a "hundred years old", we must fully grasp the opportunity to develop new products.