Pure handmade chili sauce advertising words planning

Pure handmade chili sauce advertising words planning sample

Part 1: Yongfeng hot sauce advertising creative and copy

First. Advertisement Creative

1. Commodity information type

Appeal focus: the original ecological green food

Pick fresh chili peppers in the chili garden, simplify the production steps, to give consumers the message of green food, the production of environmental protection and hygiene, and to present Yongfeng Hot Sauce color and aroma, and the production of the method of a long history of the hometown of the good taste.

2. Life information type

Appeal focus: as a condiment delicious, improve appetite

In different living environments (students, office workers, family life and the elderly life) to shoot a series of life theme ads, and produce a series of posters. With Yongfeng Hot Sauce in your life, you can improve your appetite and enjoy delicious flavors all the time.

3. Value-added type

Appeal focus: health care effects

Compared with other hot sauces, Yongfeng Hot Sauce has the unique charm that it can protect against wind and cold, prevent cold and flu, and prevent frostbite, hair loss, scurvy, and improve the vitality of the body. In the advertisement, it is conveyed to the audience in a scientific and rigorous way, and shapes the image of a good gift (for overseas friends, school students, relatives and elderly)

II. Advertisement Title

1. Product Characteristics

Major Reveal: The Origin and Production Method of Green Food Yongfeng Hot Sauce

2. Consumer Points of Interest

Thirty cents a day, so that the family can eat more flavorful and healthier

3. Value Propositions

Do you know what condiments can improve the vitality of the body?

iii. Tagline

1. Comparison

Tasty seasoner for you

-- Yongfeng Hot Sauce

2. Platitude

Quality life, Yongfeng Hot Sauce.

Advertising Ideas

I. Bookstore Headline

I want to do it for you

II. Computerized Copy

1. Screen 1: Running Snow Leopard

(Speed)

When you need me, I will be fast and furious, with the enthusiasm of a snow leopard, the speed of a sturdy mad dash, the ends of the earth, the beck and call.

2. Picture two: mother kangaroo pouch hiding the baby kangaroo

(long time) After the sale does not mean the end, such as kangaroo mother gave birth to a baby kangaroo will continue to raise, we will continue to bring you meticulous service, meticulous care. (Meticulous) the world's most meticulous care than the mother's love, adhering to such a service attitude, not the best, we will do better.

3. Picture three: all over the hillside. Rabbit holes

(Wide and many)

All over the place, for you, we are everywhere, on call.

Part II: Yongfeng Chili Sauce Advertisement Planning

Planning Name:

Planning Author:

Planning Time:

Preface

Chili pepper is not only a favorite vegetable of people in China, but also a very important condiment. China's northwest, southwest, northeast and Hunan, Hubei, Jiangxi is a famous spicy belt, the demand for chili pepper as a condiment is very large. Especially Hunan people like to eat chili peppers, known throughout the world, almost to the point that no chili peppers can not eat, no chili peppers and tasteless. This shows that chili pepper this condiment in the life of the people in the south of China occupies an important position.

Yongfeng Hot Sauce is a famous local specialty of Shuangfeng County, Loudi City, Hunan Province, green food, but also one of the symbols of Hunan Province chili. It has certain health care effects, can resist wind and cold, prevent cold and flu, but also to prevent frostbite, hair loss, scurvy and improve physical vitality. It is a good dish, but also directly edible or a good gift for friends and relatives, loved by the world.

I. Market Analysis

(a) Macro-environmental analysis and industry analysis

Hunan has always been a place where chili peppers are eaten, and Hunan's chili peppers are also nationally renowned. According to the data of the 2013 National Economic and Social Development Statistics Bulletin of Hunan Province, the resident population of Hunan Province is 65.956 million. In terms of age and gender, almost 90% of people of both genders, young and old, are fond of hot sauce. Changsha, the capital city of Hunan Province, has a high per capita consumption level and is also very fond of hot sauce, so it is very feasible to promote Yongfeng Hot Sauce in Changsha, Hunan Province.

(B) Consumer analysis

Hunan has always been a city that loves chili peppers, and there is a great demand for chili peppers among consumers. Seasoning industry in Hunan sales have been good. For the purchase of this condiment is usually housewives, they have the ability to buy and purchase demand. The product price of hot sauce is not high, unlike the usual consumer durables, which are expensive and need to be discussed for purchase. To the consumer level also not only families, schools, restaurants can enter.

(C) Competitor analysis

In the hot sauce condiment market, in the Hunan region, the product awareness of the higher brands are Lao Ganma, Lao Cai Chen and so on. These brands have a large sales volume in the Hunan region, and consumers have a certain degree of brand loyalty to them, sometimes even preferred. These products in the hot sauce condiment industry price on the middle, but because of the good taste, the brand is easy to be accepted by consumers.

(D) product characteristics analysis

Yongfeng Hot Sauce is a famous local specialty of Shuangfeng County, Loudi City, Hunan Province, it is a veritable green food. Yongfeng Hot Sauce is not only the Hunan people's favorite dishes, it also has a certain health care role, can resist the wind and cold, to prevent cold and flu, but also to prevent frostbite, alopecia, scurvy and improve the vitality of the body.

(E) market analysis

As a condiment, is a mass consumer goods, it is almost no age, no gender distinction between consumer goods, we do market segmentation can be considered in the difference in taste. Some consumers like sweet, some consumers like salty.

Second, the market strategy

(a) Marketing objectives

Through the promotion of the Hunan market, to improve the brand awareness and reputation of Yongfeng Hot Sauce in the Hunan market, and to occupy a certain market share and expand sales.

(ii) Product status

Positioning can be positioned in the middle and high-end condiments. In the flavor to meet at the same time to give people a green, healthy experience. Distinguish from other brands of hot sauce

(C) Advertising objectives

Start network advertising campaign. Let the sales volume exceed 15 million, stationed in large supermarkets 28, restaurants and hotels 16.

Third, advertising performance

(a) advertising appeal to all consumers in Hunan

(b) advertising theme

advertising in Hunan TV, three publicity themes at the same time. The themes are "Healthy", "Traditional" and "Good Appetite"

(C) Creative advertising

1. Supermarkets for promotional activities B, in the farmers' market can be held hot sauce knowledge contest C, so that the star for the Yongfeng hot sauce endorsement D, to carry out some regional public service

2, advertising slogan:

1: hot sauce, I only need to Yongfeng

2: Yongfeng hot sauce, green food, worthy of peace of mind 3: with it, you have another partner, Yongfeng hot sauce

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