What is content operation?

Broadly speaking, content operations are: music, film and television, broadcasting, publishing, etc.

The narrow sense of content operation is mainly in the Internet field, such as Post Bar, Weibo, Bi Li, Bi Li, Tencent Video, Iqiyi, Meituan Takeaway and so on.

Content operation: through the production and reorganization of content, it can meet users' content consumption needs, improve product activity and users' awareness of brands.

For example:

The responsibility of PM and RD is to build products, and users will not buy them. At this time, operators need to promote the establishment of links between products and users, and let more users know and use products through channel promotion, which is innovation; Give more reasons for using products in the form of content, users and activities, which is active and reserved.

Therefore, the value of operation is to connect users and products, establish a link between them, let users know and use products, and let products pass on value to users, as shown below. Content operation is one of the ways of "linking", and others include user operation, activity operation and brand operation. This link is the value of content operation. Operators meet users' needs and promote continuous access by introducing high-quality content and planning graphic presentation.