Foreign trade SOHO how to plan market development?

Assuming that the company's strength, product quality, product prices, promotional inputs, etc. are similar, we only start from the ability and practical operation of foreign trade salesman, divided into several major dimensions: product knowledge, communication skills, foreign trade knowledge, search for customers, customer marketing, to analyze why do not do foreign trade. See the table below for details.

Different periods of time, the importance of the various ability indicators are different. Trade background conversion, but the traditional foreign trade thinking is still dominant, which is the most fundamental "do not do foreign trade" reasons.

Traditional foreign trade era. The main reason for this is the fact that it is the most important thing to do. The ability to obtain customers, that is, search for customers. Typical representatives are Ali platform, to bring you customer inquiries; customs data, to give you direct customer information; Google search, mass mailings, net-type to find customers. Follow-up way to "mail follow-up" is the main. We are not saying that the traditional foreign trade channels are not good, any method, any channel to the extreme is a masterstroke. In the traditional foreign trade channels into the new foreign trade thinking on behalf of representatives such as outside the spit Ali marketing champion of the course of the fire north and south of the country, earn a lot of pot full of fame and fortune.

New foreign trade era. Customer marketing is represented by social media marketing plus instant communication. This focus on personal ability, low-cost marketing, with universal. The main channels of social media marketing, such as Linking, FACEBOOK, video sites, etc., each according to the different characteristics of the product and the target customer groups have to focus on; operating your independent website and social media portal, all other channels to their own site to attract traffic; in the customer needs to appear, instant communication is one step ahead of the way; this is compared to the old channels of foreign trade can get more orders for the reason. We do not deny the need for traditional channels, but more emphasis on the importance of active marketing.

Surfing all the major forums, the most questions or such as: should we build an independent website, how to search for customers, Ali platform effect and so on; so most of the peers ask questions have not changed their thinking. Emphasize once again, the new era of foreign trade, the lack of customers, is the order. How to appear in front of customers at the right time to get orders, the use of social media marketing is almost no choice.