Does the spread of film and television culture play an important role?

Question 1: The important role of cultural soft power.

Cultural soft power has a high status for a country, but it should be said that it is second only to hard power or is based on hard power. For example, in the United States, the national history is short and the cultural background is not deep enough.

The most significant role of cultural soft power in the world is to expand the country's international influence and popularity, including attracting foreign elites to gather and improve its international status.

Cultural soft power is also an important factor to evaluate a country's comprehensive strength, which will produce some other benefits in the process of communication. For example, the spread of tea ceremony in China actually helped the sales of tea in China and the overseas trading of China ceramics.

Cultural soft power is also conducive to enhancing national cohesion, improving national identity and sense of honor, and carrying forward and inheriting national spirit.

First, enhance national self-confidence, self-esteem and national pride. Promoting cultural soft power and creating advanced culture that meets the requirements of the times and leads the world trend can enhance the national spirit with patriotism as the core.

Second, promote economic development and enhance comprehensive national strength. Today, with peace and development becoming the theme of the times, cultural soft power has become an important part of comprehensive national strength. The promotion of cultural soft power provides spiritual motivation and intellectual support for economic development and provides a good and harmonious environment for economic development.

Third, consolidate China's socialist political system and improve its international status. Only by constantly improving cultural soft power, improving the overall quality of the people and enhancing the people's knowledge and understanding of Chinese culture can we strengthen the socialist direction and consolidate the socialist political system. Only by improving cultural soft power can we enhance the understanding and recognition of different countries and nationalities and win the respect of other countries. "If people are far away, then the morality will be self-cultivation".

Fourthly, enhancing cultural soft power is an inevitable requirement for China's present and future development.

Question 2: The important role of film and television cultural communication.

Answer:

With China's economic and social development entering a new normal, the reform and development of radio and television has also entered a new historical period. Especially at the national conference on propaganda and ideological work and the symposium on literary and artistic work, the important position and role of strengthening radio and television work under the new situation were profoundly expounded, which pointed out the direction for strengthening radio and television work well.

Therefore, under the new situation and new requirements, radio and television should comply with the requirements and public opinion; Need to play a role and achieve a breakthrough.

Radio and television have distinct ideological attributes, firmly grasp the correct direction of public opinion, sing the main theme, spread positive energy, vigorously carry forward socialist core values, carry forward China's excellent traditional culture, and guide the masses to make continuous progress on the road to realizing the Chinese dream.

We must persist in putting social benefits first, not pursuing economic benefits unilaterally, and strive to achieve the unity of social benefits and economic benefits, so as to truly make radio and television a strong position for spreading advanced socialist culture.

Extended data:

Soft power is the hottest keyword in the field of international relations in recent years, which has profoundly influenced people's views on international relations, making people pay attention to intangible "soft power" such as culture, values, influence, moral level and cultural appeal from caring about tangible "hard power" such as territory, armament, force, scientific and technological progress, economic development, regional expansion and military strikes.

The concept of "soft power" was put forward by Joseph S. Nye, a professor at Harvard University. From 65438 to 0990, he published a series of papers such as The Nature of Changing World Power and Soft Power in Political Science Quarterly and Foreign Policy Magazine respectively, and on this basis, he published the book Destined to Lead: The Changing Nature of American Power, and put forward the concept of "soft power".

The dissemination of film and television culture advocates the effective dissemination of healthy film and television culture to the audience, thus building a benign communication and interaction between the audience and the filmmakers, which is an important bridge for filmmakers to communicate with movie audiences.

Film and television culture generally refers to all cultural creation by means of film and television, that is, it is embodied in all existing forms of film and television. It has five cultural characteristics: mass, epochal, national, international and commercial.

References:

Baidu encyclopedia? China's cultural soft power