The cloud buys a car, and the cloud sees the car? Can buying a car be as convenient as buying a mobile phone in the future?

Recently, we have read too many reports about the epidemic. Like me, we already know what the epidemic situation is and what the specific data are, and we have also learned it through various open and transparent official channels. We have said several times about the impact of this epidemic on the automobile industry in China. In view of the current special situation, car companies have also introduced some measures such as watching cars in the cloud and buying cars in the cloud. Even we received news that some car companies have planned to follow the example of Xiaomi 10' s new car launch conference and start the whole line.

Many people think that this may mean the beginning of a new model of automobile retail format, which may mean a comprehensive crackdown on offline, just like the impact of the rise of Taobao after 2003 on physical stores. But are all kinds of cloud sales in these forests really the future form of the automobile industry, especially the new energy automobile industry?

Online can only be an auxiliary means.

First of all, from a technical point of view, there is not much technical difficulty in buying a car from the cloud, and there are various ways to realize it. First of all, let's talk about the car in the cloud. Take Weimar as an example. Weimar's cloud car viewing mode is more special than other peers. It has designed a virtual car-watching workshop. You can click on the corresponding link on your computer or other equipment to observe the 3D model of Weimar EX5 carefully in all directions.

Most other car companies sell their cars in Tik Tok. In fact, these two ways can not replace the physical store to see the car, the car is something to experience by yourself. Watching cars in the cloud can only be used as a special means under special circumstances. Similarly, the same is true for buying a car in the cloud. There are many things that need to be discussed face to face in the process of buying a car, which is unlikely to be replaced by online methods.

Therefore, in our opinion, whether it is watching a car in the cloud or buying a car in the cloud, it is impossible to be a subversive way to buy a car. A more reasonable definition is that they are only a supplement to the traditional means of car purchase, and they are dispensable. It's good to have it, but it doesn't make much difference if it doesn't. Only in this special period, the importance of buying a car online is even more important.

Of course, going online also has some advantages, such as the financial service fee involved in the rights protection incident of Mercedes-Benz female car owners, which was heated up last year. This is an invisible charge of offline "hidden rules". Online car selection is transparent, which can theoretically put an end to such "hidden rules". However, the specific implementation effect is unknown. But at least, online car purchase can play a supervisory role for offline dealers, which is good at the interest level.

The combination of online and offline is the future

In the past, the car sales model has always been a pure offline model, and online sales are limited to simple functions such as simple product introduction and in-store appointment for test drive. After the epidemic, we saw new energy car companies selling online. Just like Weimar automobile, the operation of putting the car on the line in the future will become the norm in the industry. Weimar's door-to-door test drive service launched in this epidemic can easily be extended to the form of door-to-door delivery. More importantly, Weimar has also introduced a longer depth experience function for the disadvantages of this test drive, allowing users to experience the vehicle for a longer time.

In this way, after the epidemic, it is easy for us to see a new car sales situation: users can buy cars in the traditional offline way or watch cars online in the whole department. After selecting the configuration, the car company will drive the test drive to the door. The user completes the deep test drive through a long period of experience, and if appropriate, completes the final payment online or offline, picks up the car at the store or asks the staff of the car company to deliver the new car to the door.

This model is somewhat similar to today's JD.COM. This combination of offline and online car purchase chain will become the normal state of new energy vehicle sales model after the epidemic.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.