I need to write a course paper. Do you know Nanjing Cai Zhong Farmers Wholesale Market?

Nanjing Agricultural and Sideline Products Logistics Center (Cai Zhong, Nanjing), mainly invested and constructed by Jiangning District, is planned and designed according to the functional orientation of "the only one in Nanjing and the first-class in China" and the requirements of "advanced format, standardized management, product safety and efficient operation", covering an area of 3,000 mu, with a total construction area of 6,543,800 square meters and a total investment of more than 5 billion yuan. On June 12 this year, Cai Zhong celebrated her second birthday. After two years of exploration and development, the young Nanjing Cai Zhong has made its mark, with the total transaction amount jumping from 20 10 to 2015.8 billion yuan, ranking among the top ten in China. The market has been successively rated as the key support project of the national agricultural and sideline products wholesale market, the "National Double Hundred Markets", the "National Three Green Projects Demonstration Market" and the "Designated Market of the Ministry of Agriculture". Provincial service industry key projects, provincial urban layout key projects, provincial fixed investment key projects, Jiangsu province and national agricultural industrialization key leading projects, Nanjing modern service industry cluster. This is just the beginning. Director Changjiang told the reporter, "The future logistics center will be the vegetable basket center in the Yangtze River Delta region, the advanced distribution center of agricultural and sideline products in East China, and the influential distribution center of agricultural and sideline products in China and even Asia."

Broad-minded Nanjing Cai Zhong Aircraft Carrier-class Agricultural Products Market

When I entered Cai Zhong, my first feeling was great. The first phase of the project covers an area of about 1.200 mu, with a construction area of 600,000 square meters. It is divided into eight trading areas: vegetables, fruits, aquatic products, grain and oil, non-staple food, meat, department stores and hotel supplies, which is equivalent to the sum of several major markets in the main city. Runheng Logistics has put into use 654.38 million tons of cold storage. Nanjing Cai Zhong is still under development, and the design scheme of the market supporting service area planned and constructed in 20 12 is further optimized to strengthen landscape shaping; Nanjing Caizhong Star Hotel is designed according to international standards and strives to become a landmark project representing Jiangning's image. The plot of Nanjing Cai Zhong Supermarket is re-planned according to the urban complex to meet the demand of serving 200,000 residents in the surrounding areas.

Nanjing Cai Zhong Logistics Center is located in the three-dimensional transportation hub in the east of the city, 0.5km east and 3.5km west, 9 km north of Nanjing-Shanghai Expressway and 1km south of Nanjing-Hangzhou Expressway Phase II. It connects Nanjing South Railway Station, Airport Expressway, Ningma Expressway, National Highway 3 12, Nanjing Yangtze River Third Bridge and Fourth Bridge, radiating Jiangsu, Zhejiang, Shanghai and Anhui. According to statistics, the volume of foreign transactions in southern Jiangsu, northern Jiangsu, southern Anhui and northern Zhejiang accounts for about half. It is understood that the normal daily trading volume of Nanjing Cai Zhong market is more than 8,000 tons, with more than 20,000 vehicles entering and leaving, and the number of traders is 40,000-50,000, mainly radiating Hefei, Tongling, Wuhu, Maanshan and Chuzhou in Anhui Province, and Zhenjiang, Yangzhou, Changzhou, Shanghai and Zhejiang in this province, with a radiation radius of more than 300 kilometers. At present, the daily average trading volume of the vegetable market has reached 3,500 tons, with a peak of 4,000 tons, which is twice that of the original Baiyun Pavilion, which not only ends the history that Nanjing vegetables rely on the long-distance supply of Lingjiatang in Changzhou and Zhougudui in Hefei, but also radiates to the outside world; The average daily trading volume of the fruit market is about 2200 tons; Non-staple food market 20 1 1 turnover breakthrough10 billion yuan; Cai Zhong, Nanjing has become the only distribution center for agricultural and sideline products covering Nanjing and surrounding areas, and the distribution center for small and medium-sized supermarkets, hotels and social group purchases.

Employees in Cai Zhong, Nanjing still remember that in the two years since its opening, more than 20 series of large-scale agricultural and sideline products promotion conferences have been successfully held, such as "Exhibition and Promotion Conference of Characteristic Agricultural Products in Bazhou, Xinjiang (Nanjing)", "One Hundred Thousand Lobster Stores Enjoy Nanjing Station" and "Dongtai Brand High-quality Agricultural Products (Nanjing) Exhibition", especially the opening ceremony and China Jiangsu Famous Agricultural and Sideline Products Fair, the opening anniversary and Jiangsu Famous Agricultural Products Exhibition. For two consecutive years, more than 0/000 people were invited to attend 1000. The agricultural exhibition held in the same period attracts more than 100 large-scale agricultural production bases and nearly 200 famous agricultural and sideline products manufacturers from all over the country every year. Cities in Nanjing metropolitan area and suburban counties in Nanjing participated in the exhibition respectively, with nearly 10,000 kinds of commodities. During the exhibition, the famous and famous agricultural products promotion meeting and production and marketing matchmaking meeting held in Jiangsu and Nanjing metropolitan areas have identified agricultural products resources for the market for many years reaching 654.38+04 billion yuan. "Nanjing Cai Zhong" showed extraordinary skills as soon as it started shooting.

Here, you can clearly feel that Nanjing Cai Zhong is not only a big vegetable basket in Nanjing, but also has the great spirit of operating agricultural and sideline products nationwide and radiating the Pan-Yangtze River Delta.

Cai Zhong, a big vegetable basket, makes the citizens feel at ease and comfortable.

It has gradually developed into a multi-color market integrating vegetables, fruits, aquatic products, meat, grain and oil, non-staple food, department stores and hotel supplies, providing one-stop services for the general public and units, realizing centralized procurement of agricultural products from many places to retail terminals such as local farmers' markets and group companies, and saving procurement costs such as manpower and transportation. "Dear, go to Cai Zhong to buy apples. A box can be cheaper than a supermarket and close to 50 yuan!" ..... Nowadays, you can often see pagers to buy agricultural and sideline products in Cai Zhong, Nanjing on major portals in Nanjing, and Nanjing Cai Zhong Logistics Center in Jiangning has become a hobby of Nanjing citizens, because it is not as dirty as the traditional farmers' market, and the shopping environment is like a supermarket. The things here are rich in variety and cost-effective.

Since its opening, Nanjing Cai Zhong has encountered a big environment of rising prices. In order to make it easier for citizens to carry food baskets, Nanjing Cai Zhong has been working hard to stabilize the rise of vegetable prices. Scientifically formulate a special supply guarantee plan to ensure the supply demand of vegetables in winter in the city. It has created a new mode of "base field storage and market storage" in China, storing 4,000 tons of vegetables, signing more than 40 agreements with major operators to ensure the supply of 1.72 million tons of field goods, and successfully coping with major festivals such as New Year's Day, Spring Festival, Mid-Autumn Festival and National Day, and severe weather challenges such as snowstorm and freezing in winter.

By holding exhibitions to promote the docking of production and marketing, the large-scale production base in Nanjing metropolitan area will gradually develop into a market guarantee and supply base. 12 On May 2nd, at the promotion meeting of ecological agricultural products in Funing (Nanjing), we signed a 16 cooperation project with special protection supply bases and production bases (wholesale markets, leading processing enterprises, professional cooperatives and other units), with a transaction amount of 320 million. According to statistics, more than 90 intention agreements on production and marketing cooperation have been signed, which has played an important role in solving the problem of "selling vegetables", enriching market supply and stabilizing market fluctuations. Introduce the main producing areas, set up sales areas, and strive to create a "depression" in price. Hainan, Inner Mongolia, Xinjiang, Shouguang, Cangshan, Dongtai and other major fruit and vegetable producing areas have entered the market one after another, setting up sales areas, promoting scale operation, building regional distribution centers, and gradually forming a "depression" in prices.

In recent years, food safety has become the focus of national attention. As a super-large food basket with strong radiation, Nanjing Cai Zhong always insists on putting food safety in the first place. Since last year, more than 360,000 batches have been detected by Nanjing Cai Communist Party, and the detection rate has exceeded 100%, and no major food safety accidents have occurred. The aquatic product market, the fruit market, the vegetable market and the fresh water trading area have fully implemented ic card settlement, and the preparation for IC card settlement in the non-staple food market has been put in place. The markets for vegetables, fruits, non-staple food, grain and oil, and aquatic products were fully launched. Fully implement the construction of food access traceability system, and take the lead in implementing the full coverage of "market access" traceability management among peers in the country. Last year, the vegetable market and meat market were listed as the first batch of pilot markets for traceability management of agricultural and sideline products. The first phase investment100000 yuan, the product quality inspection and testing center built according to national standards has been put into use and successfully passed the qualification certification of the provincial agricultural product inspection and testing center; Recently, the market will also invest 7.5 million yuan to purchase more advanced testing equipment for testing agricultural products. After all of them are put into use, the product quality will be quantitatively tested, and a food safety prevention system will be initially established.

Great transformation Nanjing Cai Zhong wants to win the right to speak in the industry field

According to reports, in the design and planning stage, Nanjing Cai Zhong Logistics introduced advanced management concepts, facilities and talents at home and abroad, jumped out of the business model of counterparty trading in the primary agricultural products market, and is transforming into a modern logistics enterprise. At the beginning, it was planned and designed according to the trading mode of three-level mode coexistence.

Focus on cultivating the first-level auction model. The main agricultural and sideline products in China will gather in Nanjing through the general agent and general distribution of futures, spot and some brand goods to form a fair price, and the dealers in the wholesale market of large and small farmers' by-products within the radial radius will enter the auction market to participate in the auction.

The secondary processing and distribution mode is fully launched. First-hand goods obtained through market auction, spot or counterparty transactions, direct production and sales, etc. are directly supplied and distributed to supermarket chains, enterprises and institutions, military academies and hotels through processing, sorting and grading packaging, meeting the development needs of new retail business formats. Construct a cross-regional agricultural and sideline products wholesale network and a multi-level and multi-level network distribution system. At present, Cai Zhong has developed large-scale production bases 10, 20 small and medium-sized cooperative bases, and 50 joint marketing networks around farmers' markets and supermarkets. Established agricultural products distribution company, implemented direct distribution, and formed direct distribution relationship with 3000 group users such as hotels, supermarkets and colleges. The monthly sales is nearly 6 million yuan, and the supply price is about 30% lower than that of the farmers' market.

Reasonable use of the three-level wholesale counterparty trading model. Small and medium-sized dealers and brokers directly lease the company's business premises to retailers, units and other consumer groups for wholesale according to the commodity business categories;

As a government-led agricultural wholesale market, Nanjing Cai Zhong has also played an important role in ensuring the effective supply of agricultural products in the city and reducing logistics costs. Especially since last year, they have started to develop and promote the "E delicious" chain direct selling of urban agricultural products, focusing on the requirements of the municipal government to unblock the "last mile" distribution channel of agricultural products and reduce the logistics cost of agricultural products, and combining the fact that the existing agricultural products circulation system can no longer meet the new requirements of the changing situation and the development trend of modern circulation methods, and listed it as the main work goal of the "Twelfth Five-Year Plan". It is understood that the project has completed the business model design and e-commerce platform construction, and has also entered the trial operation stage. At present, the construction of "E Xianmei" city fresh chain outlets has passed the acceptance inspection, and two "E Xianmei" community experience stores with a building area of 50-200m2 have been completed, which are located in Feng Dan Street in Xuanwu District and Nanjing Cai Zhong Farmers Market in Jiangning District, respectively, and are currently preparing for business matters. It is planned that from this year to the end of 20 14, there will be 15 chain stores of "e delicious" fresh agricultural products, with more than 100 branches (special areas), and the chain outlets will basically cover 80% of the central city.

The grand blueprint of Nanjing Cai Zhong is about to unfold. During the "Twelfth Five-Year Plan" period, it will develop into a comprehensive agricultural and sideline products logistics base with the largest scale, the most modern facilities, the most advanced format and the highest logistics management efficiency in East China, with a radiation radius of 300 kilometers and an annual transaction volume of 30 billion yuan. This goal is just around the corner.

Within five years, the annual transaction volume will reach 50 billion yuan (including online transactions), making it a leading logistics center of agricultural and sideline products in China and China Unicom International. In 8- 10, Nanjing was taken as the headquarters base, with the help of the capital market, the layout of national selected points was implemented, and about 10 new markets were built, achieving an annual transaction volume of more than 80 billion yuan, becoming a leading enterprise in the agricultural and sideline products logistics industry in China. In the future, Cai Zhong is expected to become the "Shanghai Stock Exchange" of agricultural products in China, and the price index will play a weathervane role in agricultural and sideline products in China.

Nanjing's future will be full of glory!