What are the new business opportunities of the 202 1 project?

Personal IP and brand IP are the only survival and development opportunities for entities after short videos and live bonuses.

In 2020, the reason why a large number of entities will close down is mainly related to the way of thinking.

When corporate executives sell through short videos, live broadcasts, and various e-commerce, they actually fall into the trap of traffic dividends.

Whether doing traditional e-commerce or short video live broadcast, the dividend of traffic is limited. If you blindly rely on burning money to sell traffic, low-price promotion will certainly not last long.

Therefore, if the entity enterprise wants to develop in 202 1, it must seize the brand dividend in the flow dividend period.

From the development of e-commerce, community, short video and live broadcast, we can see that the traffic dividend is short-lived, while the brand dividend can realize its own traffic and sustainable development.

Just like the three squirrels in the e-commerce dividend period, they shaped the brand during the traffic dividend period and realized the ability to bring their own traffic.

In the same way, short video, live broadcast and social media dividends have not yet dispersed, and physical businesses must build their own brand dividends on this basis.

In particular, upstream manufacturers can rely on social media platforms (social, short video, live broadcast, self-media) to make products content-based and brands IP-based.

For example, food, clothing, electronic products and other industries can display the use scenarios and selling points of products through different content forms such as video, graphic and live broadcast.

Let consumers know about products through content, generate buzz and interaction (attention, forwarding, comment and collection), and realize the fission spread of products.