What is the media?

Self-media refers to the way that ordinary people publish their own facts and news through channels such as the Internet. "From the media", English is "from the media". It is a way for ordinary people to provide and share their own facts and news after connecting with the global knowledge system through digital technology. It is a private, folk, generalized and autonomous disseminator, and it is the general name of new media that transmits normative and non-normative information to unspecified majority or specific individuals through modern electronic means. Generally speaking, self-media is personal media. It is a new form different from traditional media. In other words, everyone can become the media.

Dalong is not going to talk about those profound theories here. A simple search shows that self-media is actually relative to traditional media. So what is traditional media? Television, radio, newspapers and magazines, etc. We are most familiar with traditional media. Compared with traditional media, self-media has attracted waves of self-media madness because of its more intimate and personalized characteristics. It doesn't have the high threshold, high standard and authority of traditional media, but it is replaced by a brand-new look of popularization, popularization and personalization, which is gradually familiar to the public. For another example, the information we usually see in today's headlines, articles forwarded by others in the circle of friends, videos and live broadcasts seen in Tik Tok, audio programs heard in the Himalayas, etc., are all created by countless media people. Today's headlines mentioned just now, such as Tik Tok, Himalaya, are called: self-media platform.

Now there are many self-media platforms, such as today's headlines, Baidu Baijia, Alibaba's big fish, interesting headlines, Penguin's Tencent open platform, WeChat official account and so on. These are all called profitable self-media platforms, which means that as long as you publish content on these platforms, you can directly get this platform to give you a share of advertising fees, which is very simple.