How do you incorporate internet promotion during a restaurant business to be as effective as West Young Masters?

In the catering industry, the essence of marketing is to motivate customers, so that customers feel that the dishes or services of their own business more than the value of the money paid. Of course, to achieve this effect, the main thing is to ensure that the taste and quality of the dishes is excellent, the quality of service is good, and the same industry has a good advantage, this advantage can come from the price, the flavor of the dishes, service, environment and so on.

With the rapid development of the Internet era, the speed of information dissemination increased and information tends to be transparent, the price of each industry also tends to be transparent, the price of the product can be adjusted the less space. Of course, in the catering industry, the competitiveness of the product does not only depend on the price, but also depends on the product attached to the service, environment, flavor and other factors, that is, the customer pays the corresponding price, whether the customer can enjoy considerable or even higher than the price of the service to the customer to bring the customer physical and mental details of the pleasures, so that the customer feels that the value for money.

In the process of email marketing, whether it can give the customer target to pass the enterprise's product characteristics, service quality, corporate culture and so on, and accurately find out the customer's pain point, which is very important. Today Rushmail share with you how to use email marketing in the catering industry to seize customers' pain points.

(A), the contrast type of mail

With more and more food safety accidents on the Internet, customers are also more and more worried about dietary safety, then in the mail can seize the customer worried about dietary safety this pain point.

You can show examples of safety incidents in the past few years, and tell customers how to identify food, for example, you can teach customers how to identify gutter oil, and identify whether the hot pot base is reused, etc. You can also use the email to show that you have a good understanding of the food safety issues. And in the mail to reflect the food safety in their own restaurants, such as the restaurant's clean, neat photos into the mail to go, but also a series of cooking oil, meat, vegetables, fruits and so on, so that customers can rest assured at a glance photos.

In the mail will be a problem in the restaurant and their own restaurant comparison, forming a huge contrast, to catch the customer's eye, increase the marketing effect of e-mail marketing.

(2), care about the type of mail

In the catering industry, each restaurant basically has a special cuisine, you can use this to promote marketing, for example: whenever the seasonal changes, you can remind customers of the frequent climate change, you need to pay attention to the cold warmth, etc., and the design and push "cold warmth The company's marketing campaigns include the following: When the seasons change, customers can be reminded of the need to protect themselves against the cold and warmth of the climate, and the design and delivery of "cold-proof and warm" dishes can be designed and delivered to customers.

Of course the use of Rushmail's personalized features, set up the sender's name in the mail, so that each customer feels that this mail is sent specifically for him, the dish is also designed specifically for him, improve customer goodwill at the same time, but also to promote the consumption of the enterprise.

Lastly, in the catering industry, the group email, the most important thing is to use more pictures to speak, describing the dishes, describing more than a picture of people see have appetite more effective, so that customers can not wait for restaurants to consume, promote the development of enterprises.