What changes have taken place in the marketing environment after the outbreak?

1. Where users go, corporate marketing goes. Because we can't meet offline, the epidemic has caused all social, entertainment, games and online office software products to skyrocket. Then for enterprises, the marketing model will change with the migration of traffic and users' attention.

2. According to the survey results of the Content Marketing Research Institute, the research on B2B and B2C in 2020 shows that 765,438+0% of B2B marketers use video marketing, and 66% of B2C marketers use video marketing. Compared with graphic expression, video is simpler and more direct, and at the same time, it is more stereoscopic and interesting, which can give users a deeper sense of substitution.

3. Actively build an online platform. At present, everyone can't go out, and the consumption pattern is realized online. This requires enterprises to think about the combination of themselves and online and look for opportunities for breakthrough. For example, cloud starts school, cloud sees a doctor, cloud sells goods, cloud works, and even cloud parties, cloud drinks and cloud sacrifices.

4. Focus on polishing products and services. Products and services are the foundation of user experience. With the improvement of economic level, consumers pay more and more attention to consumption experience. Therefore, service is no longer just to help products realize value as before, and service itself has become a key value-added part, forcing enterprises to focus on polishing their products and services.