Tesla is a "tiger", but domestic car companies are not vegetarian, and it is not certain who will win.

Tesla: The tiger went down the mountain.

On June 7th, 65438, the domestic version of Tesla Model3 was officially delivered, which also represented a smooth step for Tesla in China. On the day of the delivery ceremony, Musk even danced with joy. Through Musk's move, we can also see Tesla's momentum and confidence in China. At the same time, many people think that the arrival of Tesla is the end of domestic new energy vehicle enterprises, and Tiger Tesla will also reshuffle the new energy vehicle market in China. So what is the truth? How much impact will the arrival of domestic Tesla have on China's new energy market?

Can foreign monks really recite scriptures?

Tesla has always been a leader in the new energy market. Although it has been controversial for so many years, behind the controversy is the steady development of Tesla, whether it is sales or profit. Tesla has achieved success now, and this time, entering the China market for localization will also bring Tesla no small advantage.

Tesla had been selling in China by import before, which made it impossible to reduce the price, and also gave domestic new energy manufacturers a breathing space and comfortable space. For example, many new forces were once addicted to PPT, but this situation immediately changed greatly after Tesla was localized.

First of all, Tesla, as a world-renowned new energy automobile company, is far more famous than the new domestic car-making forces. For established car companies, the localization of Tesla has a great impact on them. After all, in the eyes of many people, foreign monks do recite scriptures, foreign brands are relatively more decent, and most of us are more decent. If Tesla can lower the price, it will really have a big impact on China's car-making forces.

In recent days, our worst fears have finally happened. The price of domestic Tesla Model3 has reached 290,000, which is already very advantageous. After all, Tesla appeared in everyone's field of vision as a luxury car before. Compared with the models of Weilai and Tucki, the price of Tesla Model3 is lower, and the price advantage of our domestic cars has not been reflected, which is bound to have a very serious impact on these new forces that build high-priced cars.

For established car companies such as BYD and Geely, Tesla's influence is not so serious. In the process of development for so many years, they have excellent technology and perfect production line. Compared with the new forces of building cars, they can reduce the manufacturing cost of vehicles as much as possible and use the price advantage to compete with Tesla. If we can launch an excellent competing model, our domestic cars will not be powerless. After all, what we value most when buying a car is price and feel.

Brand recognition is the key.

At present, many domestic car companies have indeed fought back. For example, Geometry A owned by BYD's Han and Geely and P7 owned by Tucki are all models of Tesla Model3, and they have not lost much in hard power compared with Tesla. The biggest difference between the two may be the difference in market awareness.

Tesla's success lies not only in its excellent hardware and software, but more importantly, Musk is a shrewd businessman, and he also attaches great importance to marketing and publicity. Most of the press conferences held by Musk were wonderful, which our domestic car companies have not done now.

How to improve their awareness and market position is something that many domestic manufacturers need to see at present. In today's era, our domestic cars are not what they used to be, but our publicity and marketing are still not so brilliant. How to embody the charm of the vehicle in a unique way, how to make people more aware of the vehicle, and how to seize the market with Tesla are also fundamental.

Domestic car companies are not vegetarian, and Tesla may not be able to laugh at the end.

After the arrival of Tesla, the manufacturers of new energy vehicles in China are bound to be more nervous, which will also promote the development of pure electric vehicles in China. If many manufacturers can unite against Tesla, there will inevitably be a situation that "three heads are better than one", and Tesla may not be able to maintain its advantage at that time.

Moreover, the models built by Tesla are relatively high-end, which also points out a bright road for many new forces and established car companies. Building some cheap entry-level models can also avoid competition with Tesla, so the arrival of Tesla will not necessarily make China's car-making forces beaten. Of course, we should also see the strength of our competitors. Tesla is still a powerful car company. We new energy manufacturers really should constantly break through our own innovations. Only by creating better products can we be compared with a big brother like Tesla. Only in this way can we have the ability and strength to lift the table with Tesla. I don't know what you think of the relationship between Tesla and China's car-making forces. How much influence do you think Tesla's localization will have on China's car-making power? If you like Bian Xiao's article, I hope you can click to subscribe and let us feel the charm of cars together.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.