Is China's export of daily-use ceramics to the U.S. a high-end market?

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China's daily-use ceramics industry rises to the challenge of steady growth

Southern News Network

2019-10-24 18:19Southern News Network's official account, the quality of the social sector creators

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Southern News (Reporter Huang Qi niobu Yu Meng Correspondent Light Industry Chamber of Commerce) as an important part of daily consumer goods, daily ceramics industry in recent years with the help of the Canton Fair platform, quality, efficiency and steady growth, and continue to develop the international market.

As we all know, daily-use ceramics is China's traditional advantageous industry. China's daily-use ceramic products wear-resistant high temperature, diverse shapes, while the price is competitive, widely loved by people around the world, in the world market occupies an important position. According to customs data, from January to August this year, China's daily-use ceramics export value of 4.346 billion U.S. dollars, an increase of 9.85%; exports of 1.4089 million tons, an increase of 3.89%. Among them, China's daily-use ceramics exports to Europe and the United States of America's major markets are relatively stable, exports to the Middle East and African markets appeared to be a large increase in exports, while the changes in exports to the EU is reflected in the average unit price rose significantly.

For the current international economic situation, China Chamber of Commerce for Import and Export of Light Industrial Products and Cui Yan, secretary-general of the Daily-use Ceramics Branch, said that the United States from September 1, most daily-use porcelain products and a small portion of daily-use ceramic products to increase tariffs, tariffs on the date of implementation of the increase of 25%; September 20, lowered to 10%; September 30, and then adjusted up to 15%. This frequent changes to the normal transactions between the U.S. and China to bring a lot of uncertainty, and thus will affect the fourth quarter of this year's exports of daily-use ceramics to the United States.

And in the development of the EU market, affected by the anti-dumping case, China's daily-use ceramics enterprises are facing serious challenges. It is reported that the EU anti-dumping sunset review of China's ceramic tableware in the final ruling to maintain the original anti-dumping duty rate, and basically maintain the scope of the original trial of the cooperative enterprises. However, the European Union on March 22 this year, 50 Chinese enterprises launched an anti-circumvention investigation, resulting in the 50 enterprises were forced to face difficult choices: either spend a lot of energy and high lawyer fees to the EU to prove their innocence, or give up the case, directly out of more than 400 can be exported to the European Union with lower anti-dumping duties on the list of enterprises. EU anti-circumvention investigations and regulatory measures will further regulate the landing of Chinese ceramic enterprises to the EU exports, bringing changes in supply and demand. To a certain extent, this will also increase the price of Chinese daily-use ceramics exports to the EU.

In fact, China's daily-use ceramics exports started early, the market penetration rate has been very high. Cui Yan said that in most foreign markets, China's daily-use ceramic products imports accounted for more than 70% of the total amount of local products in this category, accounting for more than 80% of the total amount of local imports of products in this category. China's daily-use ceramics have already occupied a major position in the international market, so there is little room for growth in exports.

"The increase in export volume has to take into account the purchasing power of the local market and the local people's acceptance of Chinese brands, which is what many daily-use ceramics companies are currently trying to explore." Cui Yan said to. At present, China's daily-use ceramics occupy a high market share, but mainly concentrated in low-end ceramic products, high-end market is almost difficult to see the figure of Chinese brands. Therefore, how to build China's brand, tap the international market in the high-end ceramics purchasing power, from the low-end product price competition into the brand, design, quality of high-end product competition, is China's daily-use ceramics enterprise transformation and development should think about the problem.

Cui Yan said, the China Chamber of Commerce for Import and Export of Light Industrial Products and Crafts will actively utilize the Canton Fair as a "

Chinese daily-use ceramics enterprises should think about the transformation and development.