What kind of advertisements during the Republic of China

The Republican period was characterized by internal and external problems, regime changes and wars. A large number of global enterprises flooded into China, and Chinese national enterprises struggled to survive in the cracks. During this period, Chinese national enterprises and advertising painters cooperated to create a large number of excellent advertising paintings.

Republic of China advertising paintings, also called month boards, first originated in the late Qing Dynasty and the early years of the Republic of China. It was mainly popular in Shanghai's Ten Mile Ocean Park. It reached its peak in the twenties and thirties of the Republic of China and declined after the outbreak of the Anti-Japanese War. At that time, a large number of famous advertisement painters emerged in Shanghai Bund, such as Zheng Mantuo, Jin Meisheng, Hang Zhiying, Xie Zhiguang, Ding Yunxian, etc.

Republic of China period of advertisement paintings, the most important publicity is the object of cigarettes, but there are clocks and watches, medicines, soaps, cathartic cloth, cosmetics and so on.