Operation mode of commercial box

Box Horse Fresh Life is a new retail exploration of Alibaba's complete reconstruction of offline supermarkets.

Box horse is a hybrid and a new species. This is a supermarket, a restaurant and a vegetable market. Consumers can buy in a variety of ways, from stores to box horse apps.

Using big data, mobile Internet, intelligent Internet of Things, automation and other technologies, Box Horse has crossed the intermediate links and opened up online and offline. Alibaba created Box Horse not only to open stores online, but also to drive Taobao's ability to consume data online.

In the future, Box Horse can track consumers' buying behavior and make personalized suggestions with the help of big data. This layout reflects Ali's ambition of big data mining on user consumption behavior in the future.