Content payment 1.0, 2.0 and 3.0 model

1

When I read the book "Intelligent Business", Prof. Zeng Ming mentioned the "3.0 mode" of business several times in the book, for example, Taobao is the "3.0 mode" of retailing. For example, Taobao is the retail industry's "3.0 model", and if pushed forward, Gome and Suning are the retail industry's "2.0 model", while the traditional retail industry is the "1.0 model".

I don't know if it's because I'm "looking at everything like a nail with a hammer" (which I'm actually quite afraid of), but I've noticed that there seems to be a spark of a 3.0 model in the field of "Paid Content" - a small one, but one that may well be "Paid Content 3.0".

Before we talk about Paid Content 3.0, it's important to talk about what I see as 1.0 and 2.0 - hey, whet your appetite.

2

Paper media and publishing houses survive by people paying for them, but today's paper media and publishing houses are not as well off as they were 10 years ago (especially the paper media), and whether they are well off or not is secondary to the fact that a lot of the paper media are starting to die (mainly newspapers and magazines), and that is due to the current state of the Internet.

We've got a lot to learn from the Internet.

We might as well call today's media and publishers "paid content 1.0".

3

Now that we have "paid content 1.0", what does 2.0 look like?

Hey, it's the content products that are alive and well today via the "Internet", such as:

There are many more, too numerous to mention. These products that are connected to the Internet are the dominant content products today, and the ones that most people use, and where most of the paid content happens.

Compared to traditional media and publishers, these content products have one obvious feature: they are online.

Speaking of online, let's talk a bit more about the implications of going online that traditional content programs can't match:

There may be other features that come through going online, but these two are not to be ignored. Two features that can't be ignored. If a content product can be "intelligent (think Taobao's personalized recommendations)" by going "online," then it has the opportunity to meet the individual needs of each user, which will further expand the boundaries of the business. ......

However, "intelligence" is based on "online", so first you have to be "online"!

But "smart" is based on "online", so first you have to be "online" - to put it bluntly, you have to be online to get yourself on the Internet.

Through the "online" content products are not those of the traditional paper media and publishers can be compared (the actual effect is also a world of difference), so we might as well put this wave of "online" content payment products called "content payment 2".

4

After "paid content 2.0", it's time to talk about 3.0, but before we talk about 3.0, we need to talk about something that seems to be beside the point.

I personally very early on the network before the long novel (less than a million words, more than ten million words of that kind) do not care about, but then attempted to fail to prevent at the age of 18 years old in the "Mortal Immortal Biography" (really 18 years old), and then the "Mortal Immortal Biography" to open the immortal world chapter, I began to start on the start of the pursuit of more, the process of chasing more to find that, whether it is the mortal or some other quite produced

I watch anime from time to time, but never read the cartoon with a cell phone, some time ago, I got hooked on a domestic anime, but that anime on the first two seasons (did not finish, so it is not recommended ha), the distance from the end of the sea to go, but the first two seasons have made me interested in, and so I finally under the "Tencent animation" APP, began the "Tencent animation" APP, the first two seasons of the "Tencent animation" APP, the "Tencent animation" APP, the "Tencent animation" APP, the "Tencent animation" APP, and so on. The logic behind the business is basically the same: the work is signed with the platform, and then the benefits are shared.

5

The next step is to talk about the key points.

Maybe in the eyes of many people, "works (authors) and the platform contract" this model is quite good, no problem, but in fact?

This is extremely restrictive, because, basically, the author can only sign a contract with the platform, if the platform does not sign with you, do not give you want to financial support, how do you do it? Obviously, there's a very high probability that your work will die.

To give a practical example, the cartoon "Fox Demon Little Red Queen" (also anime video) is now in the popularity of the national cartoon is quite good, the creative team also rely on the user's payment to survive, but in the early days of the cartoon, the creative team is actually living in a more miserable, if there is no later Tencent Anime support, the cartoon was killed early, and that also come to today's situation?

I used to see a work of fiction at the starting point, the work itself is actually quite good, and the free updates in the early days are quite a lot, but the starting point side has not signed with him, and has been waiting for a long time to wait for the ...... seems to have waited until the signing of the contract. But if the delay in signing it? Mostly to play finished, because, not many people can afford to wait - just started to engage in the creation of people with dry food is often very scarce.

I don't know if you know what I mean. I probably meant to say:

6

Well, after all that rapping, it's time to get down to the real meat of the matter, which is, here's what paying for content in 3.0 looks like.

One of the features of paid content 3.0, as opposed to the 2.0 model, is that it's decentralized - a term that should be familiar to those familiar with blockchain.

How is it decentralized?

As I said before, most works are now supported by the platform (in terms of funding and traffic, etc.). That's not the case with paid content 3.0, but:

It may still be a bit abstract, so let's give an example of concretization.

For example, you are a novel writer (other types of creators will also work), intends to write a novel, and this novel has been written dozens of chapters, and, the novel also has a little bit of a small number of loyal fans, but at this time, you are shy, see no new food under the pot you are going to starve, what to do at this time?

Find a platform to sign? Oh, they think you write too little, not enough words, not willing to give you financial support, or even, they simply do not intend to take care of you (platform novels are too much, they have to deal with those higher popularity of the work first). This time, it's all about how you can choose in the 3.0 model: Finding support from ordinary people.

In this scenario, it's all about finding people who recognize your work, telling them you want to keep writing, and need support, and then signing a contract with them (a smart contract on the blockchain, to be precise), and dividing up the benefits. -for example, tell them that if you support me for $100,000 today, I'll sell you 10% of the rights to future earnings from this work-maybe not $100,000, but if your work itself appeals to them, they're willing to give you the money, because for them it's an investment that It's profitable.

This is what I call "decentralization": from one-sided (centralized) support to "fragmented" support.

7

But why, you may ask, is this not happening now?

The key thing to make the scenario described above work is that everyone is trusting that contract, and can't back out of it at will. And to achieve this requires a trusted environment and system.

The above is just one example of a decentralized content scenario, and in subsequent speculation, this kind of "decentralization" will be seen in many content products, where the funding of the work can be "decentralized", the traffic can be "decentralized", and the content can be "decentralized", and the content can be "decentralized", and the content can be "decentralized". "Decentralization", the completion of the work can also be "decentralized" ...... If according to the words of Professor Zeng Ming, this decentralized content approach helps to If this kind of decentralized content approach helps to improve the efficiency of "network collaboration" dramatically - more likely geometrically - then it will help to improve the efficiency of "network collaboration".

Finally, I would like to say that I am speculating on whether blockchain smart contracts can actually lead to the birth of "Paid Content 3.0", but I have some thoughts, but they are not clear enough, so please be careful when reading this article.

Time length: 210 minutes

Article length: 2400 words

PS: Prof. Zeng Ming's "Smart Business" is a good book, I got my hands on it and read some of it, it's pretty much a brain burner, and I'm afraid it's hard to absorb it without a little bit of output, so there's today's post ......