What are the advantages and disadvantages of natural ranking and bidding ranking?

Advantages of SEO: 1, global promotion, unlimited location, 24 hours.

2. There is no limit to the number of keywords.

As time goes by, the website will become more and more valuable.

Natural ranking is accumulated through time, which can't be bought with money.

5, the cost is fixed, relatively affordable.

6, help to promote the brand

7, stop SEO optimization, ranking will not disappear immediately.

SEO disadvantage: 1. It takes a lot of time and energy to manage the website.

2. The ranking rises slowly, and it takes a long time to accumulate.

3, need professional SEO technicians to operate.

4. You can't see the effect immediately.

Bidding advantage: 1, quick effect.

2. You can freely adjust the payment fee. You can set a fixed amount every day, and you can not display it after clicking.

3. You can specify several words on the home page (not necessarily).

Bidding advertisement: 1, without accumulation, the bidding stops and the ranking disappears.

2. The number of keywords in some areas is limited, otherwise it will cost a lot of money.

3. Inevitable malicious and invalid clicks.

SEO optimization and bidding advertising are equivalent to maintenance and makeup, each with its own advantages and disadvantages. If we can combine them properly, the effect will definitely be better than doing one aspect alone.