What should we pay attention to in the content of fission activities?

What should we pay attention to in the content of fission activities?

The so-called fission marketing is a method and concept that combines new marketing methods such as relationship marketing, database marketing and conference marketing on the basis of strengthening the traditional terminal promotion. This fission mode actually refers to the fission of the terminal market, and its core content is: the market should not be fully spread and developed rapidly at the beginning, but should be intensively cultivated, go all out and make a single breakthrough.

Choosing a good fission channel and fission products is the key to success.

First, we need to have good seed users:

1. For active and influential product users, if you find an older seed user who seldom uses social tools, it is difficult for him to bring out fission effect.

2. The quality of seeds is higher than the quantity, so don't let go of the quality in pursuit of quantity, which will be counterproductive.

3. Seed users need to feedback product suggestions, and initial seed users need users who can actively interact and give some suggestions, which is conducive to the modification and timely adjustment of the scheme.

Element 1: seed customer

To do fission marketing well, it is very important to prepare the first batch of accurate seed users. If you don't have seed users yourself, you lose the basic conditions for fission.

Element 2: attractive gift

One of the reasons why businesses can successfully carry out fission marketing is the strength of gifts. For example, some brands give away Apple mobile phones and smart speakers, which can mobilize the enthusiasm of users to participate in fission activities.

Element 3: Fission mechanism

The fission mechanism largely determines the growth of fans. For example, you can set the fission mechanism like this: invite 1 friends to pay attention, and you can participate in the lucky draw. The more friends you invite, the higher the probability of winning.