What are the types of advertisements?

The types of advertisements are as follows:

1. Content: product advertisements, brand advertisements, concept advertisements, public service advertisements.

2. Purpose: informative ads, promotional ads, image ads, suggestion ads, public service ads, and promotional ads.

3. Strategy: single advertisement, series advertisement, centralized advertisement, repeated advertisement, marketing advertisement, comparative advertisement, persuasive advertisement.

4, media; newspaper ads, magazine ads, TV ads, movie ads, network ads, package ads, radio ads, poster ads, POP ads, traffic ads, direct mail ads, car ads, ticket ads, lunch box ads.

Characteristics of advertising:

1, advertising to have a clear advertiser

Commercial advertising advertising mainly refers to the seller of goods or service providers, including enterprises, agents, intermediaries, as well as terminals and service providers, the advertisers are the initiators of the advertisement and the funders and contributors, is the source of advertising activity .

2, advertising is an economic activity

Advertising with the development of the commodity economy, advertising itself is a typical economic activity, with the general characteristics of economic activity input and output. Specifically, advertising is a means of enterprise marketing, advertising is part of the marketing system.

3, advertising is a kind of dissemination of information activities

Advertising is "widely known", the advertiser's goods, services, information to the target consumer groups, with the basic characteristics of information dissemination activities.

4, advertising has a specific content and form of communication

Advertising as a unique information dissemination activities, mainly reflected in the dissemination of content and form of two aspects, the dissemination of advertising content is mainly through the creative conception of the advertiser's information, commodity information or service information.

5, advertising is a kind of persuasive art

Advertising is ultimately designed to persuade consumers to buy goods or services by conveying selected, processed information to the audience through the media.

6, advertising has a specific target

As advertising is a purposeful dissemination of information, advertisers mainly achieve the purpose of profitability through the dissemination of specific information, must choose the exact target consumers, advertising is faced with the target consumer is not necessarily the user of the product or service, but as long as it is the proposer, influencer, decision maker, buyer, also including the user, any one of the roles. The target consumers of the advertisements are not necessarily the users of the products or services, but the proposers, influencers, decision makers, buyers and also the users of any of the roles should be the object of advertising.