Marketing Strategy

Practical Marketing Strategies

One: Conceptual Marketing

First of all, marketing must start from the boss, from the concept! The boss must realize: marketing is the first productive force! Marketing is more important than production, application is more important than technology. Development of any product, we must follow the idea of first market after the factory. There is no marketing as a guide, the direction is not right all for nothing. However, this simple truth is often ignored and forgotten by entrepreneurs, so marketing must start from the boss! From the concept of scratch!

Secondly, the concept of marketing another heavy responsibility is to give the product concept. For example, when selling platinum, we say, there is a soybean-sized platinum body in the human brain, which secretes platinum. Doing underwear, we say, colored cotton is not dyed, zero pollution, more healthy than dyed underwear, wearing dyed underwear is like carrying a chemical plant all day! This set off the 04, 05? Healthy colored cotton subversion of chemical fiber warmth? The colored cotton wave of hot sales. Sell Supergirl phone cards, we say, like not only Supergirl, but also the spirit of Supergirl! Gave the child a response to the best answer to parental interrogation.

Two: actual marketing

Sales is the hard truth! Selling is the real work! The market effect is the only test marketing standard! All theories are paper tigers! Against marketing bookism! Regardless of the soil or foreign, suitable for the enterprise is right! Regardless of the black cat or white cat, can sell products is a good cat! In the Chinese market, there is no authority, no truth, only the actual combat!

In the Chinese planning industry, there are a number of fake foreign devils, swallowed alive the Western brand theory, encountered customers to advocate: you must do the brand, and then cited a large number of international brands of cases, endorsement of the head is the way, the use of theoretical workers of the professional advantages, coupled with the passion and sensationalism, will be fooled by the customer's blood boiled, finished, but the customer said that to do the brand you have to prepare for 5 years do not make money, but later you will definitely earn a lot of money! Will definitely earn a lot of money. This is definitely a set of lies. If you do not make money in 5 years, then 5 years later certainly can not make money, because the enterprise simply do not have the ability to make money. Moreover, wait less than 5 years and the business will be finished, except for state-run businesses.

Three: integrated marketing

A finger to beat people, not only no feeling, not likely you will twist their fingers. Two fingers hit people a little better, but still not strong enough. Only three fingers, four fingers, five fingers clenched together, clenched into a fist, out of the ruthless.

In terms of home building materials, no matter how strong your product power, if you do not advertise, do not do publicity, certainly no play. Your publicity campaign is quite fierce, but the channel paving goods can not, or become money. Goods on the store, there is no timely promotion, the amount of realization is unlikely to be large. With the right promotion, no long-term effective incentives and discipline of the marketing team, you can not have a long-term, good returns. Even if you have considered every aspect of this marketing, all five fingers, but if these five fingers do not work well with each other, it will not produce the desired results. The five fingers have to be held toward a center in order to form a fist. To create a marketing momentum superior to the opponent must use a fist rather than a finger to hit people.

Four: Specialty Marketing

China has 56 nationalities and 56 flowers. Based on the world's unique national conditions, we take the road of specialty marketing. China's market challenges, can only be solved with Chinese characteristics of marketing wisdom! Therefore, in marketing, we must adhere to the ? Chinese characteristics? : Based on local conditions, the use of local characteristics of the concept, means and methods, to identify and solve practical marketing problems.

V: link marketing

Assuming that there are 8 marketing links ABCDEFGH, then, the overall marketing performance should be: A x B x C x D x E x F x G x H. If each link to do 1, the total score is: 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 = 1; if each link to do 1.1, the total score is: 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 x 1 = 1; if each link to do 1.1, then, the total score is: 1. We have to ensure not only the integrity of the structure, but also the perfection of the details. Marketing has a one-trick pony, but not a one-trick pony. The myth.

Six: Hybridized Marketing

Not afraid of unprofessionalism, but too professional! Marketing there is no wall, empiricism and conformism more people, they form a wall. The wall is the traditional marketing thinking and mode. Hybridization marketing is to? Jump out of the industry to see the industry, jump out of the product to see the product? , break all the boundaries, subvert all the traditions, boldly draw on, graft other products, industry resources, ideas, models and methods, for my use, win the advantage, get a breakthrough! Hybridization is the first innovative force! With hybridization, it is possible!

Seven: Longboard Marketing

The barrel theory killed people! Anyone who has a short board, some short board destined to take to the grave, can not be repaired! Anyone who has a long board, the long board is 1, the other is 0. Marketing is to re-excavate and know themselves, maximize the grasp of the long board, to avoid the shortcomings, to? Long? Winning! Small and medium-sized enterprises, disadvantaged enterprises as long as to find 1, as can do brand, win the market.

Explosion eight: chicken head marketing

Who says the market is saturated? Even the hardest egg can find a gap, even the strongest castle can find a breakthrough! In the Chinese market, there is still a lot of land barren, waiting for you to circle; there is still a large number of chickens have no head, waiting for you to seize; there is still a large number of chickens head is very fragile, waiting for you to replace. As long as you are wise and bold enough! Whoever, there will be opportunities!

Nine: Focused Marketing

Even the strongest opponents have a soft underbelly, and even the weakest companies have a fist. Hold tight ten fingers, fist strike; focus to generate synergy, focus to create energy; focus to create a relative advantage, change the pattern of strong and weak competition. In a word: focus on the superiority of forces, win the marketing war!

Ten: honest marketing

Marketing, is the simplest and most honest way to solve the most important problems! The simpler things closer to the essence of things, the closer to the market and consumers, the lower the marketing costs, the greater the chance of success. The simplest way to solve the most important problem is to make it more complicated.

Eleven: brand efficacy

Large enterprises, do not be over-ambitious, take the brand to scare people; small businesses, be sure not to get quick success, take the efficacy of bluffing. Branding and efficacy can be completely peaceful! Brand efficacy, efficacy branding? The brand and efficacy, both hands have to grasp, both hands have to be hard!

XII: Resource Marketing

Resources win! China is stepping into a resource marketing era! Market success not only requires products, manpower, planning, financial resources, but also government, industry, academic, channels, experts, media and other marketing resources. Therefore, the integration of resources and the ability to grasp the key elements of the marketing competitiveness of enterprises, but also become a small and medium-sized enterprises to achieve leapfrog development of the support platform and the key driving force!

Thirteen: News Marketing

News is more advertising than advertising advertising! PR is more promotion than promotion! PR is the first influence! News is the first communication power! For PR and news, we should do it if we have the conditions, and we should do it even if we don't have the conditions to create the conditions! Marketers without news eyes and PR ears are retarded and disabled!

Fourteen: Speed Marketing

Speed is more important than perfection! Half a step faster, half the success! With speed, there are possibilities! Without speed, even the best opportunities will be lost; with speed, there is the possibility of leapfrog development. The sharp capture and bold grasp of speed is one of the typical embodiments of the core competitiveness of enterprises, and is also the success of Chinese entrepreneurs and marketers must learn.

Fifteen: Merchants marketing

Merchants is the first enterprise marketing! Merchants is a systematic marketing project! Bitter can not be bitter marketing, poor can not be poor investment! For enterprises, investment is to recruit relatives, a? Recruitment? Not careful, the whole disk is lost, life-long misfortune!