How to combine Internet with real estate efficiently?

The essence of Internet is connection, interaction and enjoyment, and its characteristics are real-time, openness and transcending geographical barriers. In the process of Internet commercialization, some new application functions are gradually developed, such as:

1. Pay attention to the user experience, and the real-time characteristics of the Internet can meet the timely needs of users and adjust the insufficient links in time;

2. Meet the long tail market, the needs of small groups are ignored by the traditional market, and the wide coverage of the Internet can be met;

3. Play the network effect, the more users in the network, the greater the value of the whole network to everyone;

4. Big data thinking, personalized recommendation and precise marketing according to users' browsing behavior, etc., constitute the key point to give full play to the advantages of the Internet. The Internet development of real estate should start from its own problems and try to solve its own development problems by using the essence and characteristics of the Internet.

Taking the real estate brokerage industry as an example, the long offline signing process and uncertain time are the pain points; On the consumer side, finding reliable brokers and real listing information is a pain point. These pain points are essentially the problems of information search, matching and trust cost, and the nature of internet links can establish a comprehensive housing information platform; Data analysis helps to achieve efficient housing recommendation and matching; The feedback evaluation mechanism of network platform can reduce the screening cost of consumers to brokers and form evaluation supervision to brokers. Finding the problem and using the internet to solve it is the best point of combining the two. How to complete more output in a shorter time, produce higher quality interaction and create more value is a problem in the actual operation process.