What are the development prospects of bookstores?

China's physical bookstores have entered the "brand" building stage, and high-quality books are still the core competitiveness of physical bookstores. Professionals pointed out that to build a good bookstore brand, we should start from six directions: Industry insiders also shared at the conference that China's bookstore industry

After experiencing the three development stages of mission, emotion and beauty, it is entering a new "brand" building stage: new bookstores have entered competition with other retail industries and service industries; fierce competition among bookstores is about to begin; cross-regional competition

, is brand competition; physical bookstores need to shift from following the trend to connotative innovation.

The core competitiveness of physical bookstores is still high-quality book resources.

According to the main audience of the bookstore, experts from the publishing house and reading promoters customize book lists for the bookstore. While meeting the high-quality reading needs of the main audience of the bookstore, they also maximize the reading experience of readers. Only in this way can the bookstore's users be truly improved.

Stickiness keeps readers’ hearts.

——For more data, please refer to the "Market Foresight and Investment Strategic Planning Analysis Report on China's Book Retail Chain Industry" released by the Qianzhan Industry Research Institute.