What is the development direction of small and medium-sized enterprises in internet plus era?

What is the essence of "internet plus"? It is the comprehensive influence of Internet technology, Internet mode and Internet thinking on traditional industries.

What aspects should enterprises pay attention to in the future?

1 big data survival

Ma Yun said that the Internet economy unites the virtual economy and the real economy. Only by combining the two can we really win. The combination of the two is digitization. Internet technology covers the Internet of Things, intelligent hardware, wearable devices, big data, cloud computing, Industry 4.0 and so on. The essence behind the dazzling is data.

How is the value of digitalization reflected?

Store 1 first cooperated with Procter & Gamble and Unilever to launch a trial product and asked customers for feedback. These data are very valuable. He knows who the target customers are and what kind of marketing method is the best. Moreover, although the data was scattered in the early days, it was upgraded and integrated into information after some effective filtering and collection. If these information and knowledge are described by data model and decision-making optimization model to guide our future decisions and make optimized decisions, it will become our wisdom, so data upgrading is an evolutionary process, and we should know how to explore.

2 Business model: Terminal-Application-Platform Wanda collects user data through Smart Plaza. Through the opening of big members and the accumulation of big data, it will naturally transition to the business model of user data operation. This logic is a typical Internet ecological model. Alibaba's "platform-data-finance" is such a logic, as are eco-companies such as Xiaomi, LeTV and JD.COM.

As the entrance, the terminal seizes more users; Application, increase interaction, and continuously precipitate viscosity; Platform, precipitate data, and derive more business models, such as finance.

3 Customize industrial boundaries for data and users. The original way to divide industrial boundaries is based on products. The mobile phone company is a mobile phone company and the car company is a car company. The future may not be like this. There will be many transnational robbery enterprises in the future. What is the logic of robbery? Grasping users, grasping data, grasping talents and defining industrial boundaries.

For example, in the future, Xiaomi is likely to be an ecological company that manages young people, and SF may be an ecological company that manages community life. It doesn't matter which industry you are in the future, what matters is whether you have mastered the key resources of this industry. Users and data will become important assets of future business.

4 "Big Platform+Small but Beautiful": Internet companies such as BAT, which are ecological or integrated into ecology, and industrial Internet companies such as Xiaomi, LeTV and Haier are all trying to build the infrastructure in the era of great interconnection, and build the traffic portal and the underlying ecology of the new commercial times.

Wanda is already an ecology in traditional business, but in the traffic economy of the Internet, it has to face the re-division of user scenarios with Internet companies like the new ecological Ali system. If you confront each other head-on, both sides will lose; If integrated, they will have the opportunity to build a complete ecosystem around the user's life scene.

Ali is investing in Yintai, and Wanda is also making millions. Actually, everyone knows that. For traditional enterprises, it is bound to try to cooperate with traffic-based platforms to seize more user portals.

Choose to be content or platform? It will be the first choice for many enterprises' business models. 5 Internet Finance Internet financial services are aimed at mass customers, suppliers, merchants and partners.

Its future will be platformized first. For example, many e-commerce companies will not only penetrate into the region, but also have several warehouses in several big cities, set up official WeChat accounts in Weibo, contact consumers and make coupons for everyone to forward. 1 store, these e-commerce companies are also trying O2O, and they have mobile inventory vehicles, which can replenish different distribution stations at any time and quickly penetrate into the sales area.

Cloud services, SBY, logistics services, marketing services, financial services, data services and so on. Big data applications, such as PIS system, this system will capture the real-time data, inventory data, price data and click data of 72 websites and170,000 commodities in real time, and analyze the relevance and conversion rate of each commodity customer after collection. Many data models can be made in the background, and real-time price changes can be driven by price strategies.

Personalization and mass marketing are dying out, and everyone is beginning to transition to narrow marketing. For example, it doesn't make much sense to show a baby's clothes to a person who has no children. You should know exactly what characteristics this customer group has. Now many enterprises are doing financial platforms, providing factoring products, loan products, insurance products and so on.

The core value of the traditional retail industry in the traditional business environment is to break the information asymmetry. Commodity circulation, display and distribution are carried out through layer-by-layer distribution and offline stores. After the Internet appeared, the information asymmetry was further broken and the trust rules were re-established. The traditional retail model is ineffective to some extent.

In the future, there will be no need for a store that simply displays standardized products, because these functions will be replaced by a more efficient Internet platform. But experiential stores and convenience stores may exist, because consumers still have such needs and life scenes. So department stores may not have a future, but entertainment experience stores may exist. Its layout logic has never changed: around the user's life scene.

The above article was compiled from Guangzhou jiwoonline Angel Investment Bank.