Traditional Culture Encyclopedia - Traditional customs - Traditional enterprises how to carry out the method of network marketing
Traditional enterprises how to carry out the method of network marketing
In the era of network marketing, traditional enterprises also need to master the methods of network marketing in order not to be left behind by the times. Traditional enterprises to carry out network marketing need to pay attention to the following aspects:
One: the overall planning of network marketing
To carry out network marketing activities, the first need to establish a "portal" on the network. Set out to implement the general direction of network marketing, set out a precise network marketing strategy, thinking around the following three major aspects.
Product analysis
User analysis
Network marketing strategy analysis
Two: construction of a marketing website
After analyzing the strategy, we can start to build our "portal". But network marketing is to build a website on it, the construction of a marketing website should start from the following three aspects:
Analysis of users
Preparation of material
Determine the structure of the site
Three: to get the precise flow of traffic
Through a variety of various methods of network promotion to get the flow of traffic and is not the ultimate goal, the enterprise is to take the order, to make profits. To profit, so the traditional enterprises in the process of carrying out network marketing planning, just one-sided excessive pursuit of traffic, resulting in the cart before the horse is very undesirable, the traditional enterprises to do network marketing how to get the precise flow of revenue?
To determine the objectives of network marketing planning
To determine the target users of network marketing
To determine the channels of network marketing
To determine the methods of network promotion
Four: Improvement of the conversion rate
When we have a precise flow of the site to improve the rate of conversion is the most important thing that we carry out the work of network marketing, the impact of the conversion factors are very many. Conversion factors are very many, in this briefly say two points:
Get user leads to consult the rich
Guide the conversion of the design of the conversation to improve the customer service process
Five: data analysis and optimization of the whole site
Traditional enterprises to carry out online marketing, the last link, but also the most can not afford to ignore a link, that is, in the past a cycle of the past to develop our Website promotion program to monitor the effect and adjust the assessment, such as monitoring our IP, PV, conversion rate, registered users, brand promotion, sales, gross profit and so on.
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