What are the problems of scenic area operation and management?

One of the four aspects of the scenic area operation and management defects

1. Government and enterprises are not separated

Scenic area operation and management expenses into the government's two lines of income and expenditure, resulting in the lack of market risk awareness of the management and the determination to open up the market, and can not be effective in the scenic area of the resources of the rational development and utilization of the resources.

2. The set of administrative personnel and business managers in one

The lack of effective management mechanism for the performance of business managers, so that the scenic area operation out of the market competition rules of the game, the end of the game is often a post facto theory of success or failure, the delay in the development of tourism is a good time.

3. Diversification of management and operation system standards

The scenic area in the high-level management of both government officials and external recruitment of personnel in the personnel, payroll system in the implementation of the government and enterprises two sets of standards in parallel, resulting in the distribution of irrationality, responsibility is not clear, resulting in the scenic area of management of the low efficiency.

4. Insufficient understanding of the management of the scenic area

The management of the scenic area will be limited to simple personnel, finance, security, reception, daily work, ignoring the scenic area of other industry chain with the management of the work, such as travel agencies, hotels, fleets, media, the scenic area between the interaction between the mutually beneficial and effective way of management.

Two, the scenic area management of the eight matters needing attention

1. Development of organizational management structure and management processes suitable for the development of the scenic area

According to the scenic area resource types, the characteristics of the operating products to develop the company's organizational structure, the construction of the general manager as the first, the scenic area of marketing, scenic area management, merchandise management of the three deputy general manager as a supplement to the operation and management of the team to build the core management team

In the management of the implementation of the general manager responsibility system, the general manager of the annual scenic area benefit objectives bear full responsibility, marketing, scenic area management, merchandise management of the three deputy general managers in accordance with the management of the work of the general manager of the decomposition of the board of the business indicators is responsible for.

The work of each department closely around the "planning, organization, coordination, implementation" of the four-step process, so that each manager is clear about the company's framework and their own position and responsibilities in it. To achieve a smooth government and people, simple and clear work arrangements, clear responsibility, effectively improve the effectiveness of management work.

2. build a complete scenic regulations, improve the overall management level of scenic spots

System is the root of the normal operation of the enterprise, is the premise of the management specification, we first of all on the original rules and regulations to optimize the collation and development of a good management process record sheet.

To make the original leadership management staff change for the company's system of management staff, effectively eliminating human management, the management process is recorded in the standardized form, so that the management does not go through the motions, the implementation of the situation has been recorded.

At the same time, the company focuses on humane management, the establishment of a smooth dialogue channel between the staff and the leadership, requiring managers to the staff's views within three days with a letter of response to the rationalization of the system of views on a regular monthly meeting in the next month on the revision of the existing regulations for the organization and compilation, and as a standard for future work.

3. Strengthen the financial and ticketing management

Financial management to achieve the cost of spending plans, cost of using the approval process, the contract payment is authorized to limit the financial income and expenditure of the chapter to follow, monthly financial analysis report.

4. The implementation of job performance incentives, appraisal elimination system

In order to mobilize the enthusiasm of the staff to make the starting point of the staff are in the same starting line, through the analysis of the scenic area departmental positions in recent years, the work content and the amount of tourists data, comprehensive consideration of the post according to the various departments to develop the assessment of the performance indexes and appraisal of the content of the evaluation of the implementation of the department head in charge of the implementation of the leadership of the two channels of parallel assessment methods, to achieve fair competition and more than the assessment of the performance indicators. Evaluation methods to achieve fair competition and more pay for more work, the employees who can not complete the job according to the company's rules and regulations for elimination.

5. Enhance the quality of staff services, improve the business level of tour guides

Starting from the staff post training, improve the staff's service consciousness, to achieve the standardization of the scenic area service courtesy language;

Supervise the staff service quality standardization with the aid of quality inspection;

Prepare the post workflow, to achieve the uniformity of the work steps;

Strengthen the tourism Professional knowledge education, improve the comprehensive quality of management personnel, in the important or business-oriented positions, the implementation of the licensing system.

6. Focus on marketing and tourism industry channel construction

Establishment of marketing department manager, regional manager, marketing staff and visitor team counting as the core of the marketing department, and expand the original scenic area marketing department staffing, segmentation of the market in the various target regional markets to set up an office, and at the same time, hierarchical management.

In the tourism industry channels we and scenic spots where the tourism service institutions (hotels, travel agencies and transportation, etc.), the surrounding tourist attractions to establish a mutually beneficial cooperation platform, through the network *** enjoy information resources to improve efficiency, to ensure that the quality of service standards of the tourist team, to prevent errors and accidents.

7. "Management" of the government's channel advantage

The flexibility of business operations and the government information, channels, resource advantages are closely integrated with the scenic area brand and the city brand into one, with the help of the government's various types of investment promotion activities, exhibitions and conferences to enhance the scenic area's brand, with the help of the Government and the Government With the government and the government inspection, cultural exchanges to promote the city and scenic spots, with the government information advantage of timely and reasonable adjustment of scenic spot business products and marketing market direction.

8. Emphasis on visitor experience product development

Based on the historical record of culture, characters, folk activities, combined with the existing scenic area of the resource conditions, the comprehensive ability and market conditions to clearly position the scenic area of the product, digging in phases to create a tourist experience to participate in the activities, so that tourists in the process of experiencing personalized services, feel real.