He Yibing: new e-commerce in the era of mobile Internet is a human-centered model

Hangzhou, December 18-20, 2020 NetEase Future Conference was held in Hangzhou, China. With the theme of "insight into the unseen", the conference gathered the strongest brains in the world, hoping to go beyond the unseen with foresight to find the key to open the future.

At the conference, He Yibing, Founder and CEO of Facebook, said in his keynote speech, "New World Interesting Life," that in the PC Internet era, PC computers are information processing terminals, and e-commerce is a platform-type e-commerce, such as Taobao, Tmall, and Jingdong. The essence of platform-type e-commerce is information-centered, information-centered e-commerce platform. To the mobile Internet era, the essence of the mobile terminal is people online, the new e-commerce model is centered on people.

He Yibing believes that if the first generation of e-commerce is called electricity on the platform, the second generation of e-commerce is electricity with the people, then the third generation of e-commerce is called scene e-commerce. In the future to buy things, will still buy in the store? Will still buy on the e-commerce platform? Maybe not, buy a tableware may be in a restaurant to buy, buy a lamp may be in a friend's home to buy, see the home lights very good, this time the eyes inside the lamp, all the commodity information came out, you can order.

He Yibing predicted that the future probability of glasses will become the new computing platform, because the glasses just can put people on the world of two important information entrance: vision, hearing, integrated together. In the future, eyeglasses will be the new computing platform, so that AR and VR technologies can truly merge into one and affect our future lives.

The following is the transcript of He Yibing's speech:

Good afternoon to everyone who attended the NetEase Future Conference!

This sharing will focus on three aspects of technology: AI, AR, VR, and blockchain. What kind of changes will these three technologies bring to our future lives? What are the characteristics of those new worlds? Some of them are happening, and some of them are likely to happen.

First of all, AI, you should have seen the famous American drama "Westworld", which is about the completely simulated world created by human beings, these robots, and then how the self-awareness is awakened. We know that as long as a self-awareness awakened, with self-will of the individual, with the right to choose, he is our human equal treatment, or rise to the living soul.

Westworld tells us about the silicon-based world that mankind is creating, and that the world of our human informatization is a silicon-based world, and that this silicon-based world is interacting with the titanium-based world of mankind, and slowly merging.

In fact, what I said is more important, my understanding of AI, not artificial intelligence, is augmented intelligence.

When I was a kid, I had a dream myself, I especially hate to remember words, I hope that after waking up from a nap the words will be remembered, if we can read and write to the brain, then my dream of a small life will be realized. Whether artificial intelligence or augmented intelligence, we are changing the world, changing the world is also changing ourselves, the future of our titanium-based people also go to the titanium-based and silicon-based world, this is the first part of my share.

The second part, we may have seen this movie "Top Gamer" I share what I said before, we may be the future is in the NetEase game world inside, taste the old duck pot, very interesting. In the end, the virtual world and the real world, which one is the real world? I want to say, they invest in the real world, in fact, the real world, or we redefine what is called the real world? Humans only have their own cognitive world, the world of perception, the world of the objective, may not be our human can be cognizant of. God created this world, so that whether it is a real world or a virtual world, in fact, I say they are real world.

Let's imagine, today at noon I am still communicating with a friend, said the development of e-commerce. I said that the PC Internet era, PC computer is the terminal of information processing, that time the e-commerce are platform-type e-commerce, like Taobao, Tmall, Jingdong, are platform-type e-commerce. The essence of platform-type e-commerce is the centralization of information, information-centric e-commerce platform.

By the time of the mobile Internet era, the essence of the mobile terminal is actually a person online, the new e-commerce model is centered on people like, like Haiquan is a store, Via is a store, all the new e-commerce is centered on people. We imagine the future of e-commerce, I just said to my friend, if the first generation of e-commerce called electricity on the platform, the second generation of e-commerce is electricity with the people, then the third generation of e-commerce called what? I define it as scene e-commerce. We buy things in the future, will still buy in the store? Will we still buy on the e-commerce platform? Maybe not, I buy a tableware may be in a restaurant to buy, I buy a lamp may be in a friend's home to buy, I see the home lights are very good, this time my eyes inside the lamp, all the commodity information came out, I can order.

ARVR, MR is a virtual and real world more and more integration of the world, we can imagine, is not it like this or even we know that this epidemic more and more people work at home, I imagine in the brain, I am at home, but I would like to run in the Qiantang River, if the future of the ARVR world, I wear a helmet, you can run out in the Qiantang River. If I wear a helmet in the future ARVR world, I will be able to run the feeling of running in Qiantang River. So we can imagine how the virtual world of AR, VR and the real world will merge, and I think the future world should be such a world. I was talking with the director of Beijing Film Academy, and I said, "How should we make movies in the future? I said that in the future, it may not be enough to watch a movie once, I watch a movie, such as a crime movie, I may watch it again from the perspective of a detective, I may watch it again from the perspective of a bystander, there may be a variety of roles in it, you are watching the movie, but also become a part of the movie, which is my view of the future, in the AR, VR, especially when our glasses the glasses become a computing platform, our PC computer becomes a computing platform, our PC Internet era, when the cell phone becomes a computing platform, mobile Internet.

The future probability that the glasses will become the new computing platform, because our glasses just can put us to the world two important information entrance: vision, hearing, integrated together. I believe that in the future, glasses will be the new computing platform, so that we can really combine our AR and VR technologies into one, and affect our future lives.

The third one I want to share with you is blockchain. I think blockchain is taking us from a vertical world to a horizontal world. Last year I had a company doing electronic signatures called eSignature, and we issued the first electronic divorce certificate. In the future, we don't need to go to the Civil Affairs Bureau to register for marriage and divorce, and in the future, I will sell my shares to you in a stock exchange, so I don't need to go to the stock market to trade. This time our future conference, NetEase sent a lot of blockchain electronic tickets, the future of the world more and more with the information from the centralized processing to horizontal, to decentralized processing, we more and more the so-called authority, do not need, including our recent central bank issued a trial electronic currency.

When we cash transactions, a hundred dollars to Liu, between the two of us can be fully transacted, but if it is electronic, Alipay third-party clearing, so the future is more and more in the blockchain to build the world inside the world, the world will be from a vertical world, to a horizontal world, will be a freer, more horizontal world.

The next 50 years will probably be the 50 years when technology will have the biggest impact on our lives. We can imagine, if we live in a thousand years ago, that time I was frozen, frozen, five hundred years later to let me wake up, I will not have the discomfort of life, this five hundred years basically nothing much has changed, but if we say that we imagine, from now on forward ten years ago, frozen, and now to give you awakening, you may not be able to take a taxi, you buy things without Alipay. A lot of life would be inconvenient. So I believe that the next 50 years, especially those three technologies I mentioned, will greatly disrupt our lives, disrupt the way we live in the future.

To summarize, the future will go from a titanium-based world to a double-based world, the virtual world and the real world they will merge into one, they are both real worlds, and we will go from the vertical world to the horizontal world, and from now on, we are going to the future world, thank you!

The 2020 NetEase Future Conference is co-organized by Hangzhou Municipal People's Government and NetEase, and hosted by Hangzhou Municipal Bureau of Commerce, Hangzhou Municipal Bureau of Economy and Informatization, the People's Government of Binjiang District of Hangzhou, Beijing NetEase Media Company Limited, and NetEase (Hangzhou) Network Company Limited, with the general title of China Mobile. The conference will feature three days of brainstorming, covering forums such as Foresight, New Infrastructure, Artificial Intelligence, Blockchain, Tide Business, UP Life, and Culture.