Which platform is good for e-commerce

With the rapid development of Internet, the traditional Internet e-commerce has become a relatively mature situation in China, and the whole market has also become a saturated state. Many domestic e-commerce companies are basically unprofitable now, so many people want to transform into cross-border e-commerce now, and they don't know which platform is good. This paper will objectively analyze the advantages of several platforms for your reference.

First of all, Amazon

Amazon is the largest online e-commerce company in the United States, and now it has become the world's largest online cross-border electronic commerce retail platform with the largest variety of goods. At present, it is dominant in Europe and America, so the Amazon platform has obvious advantages. Most consumers are middle-class and high-quality customers in developed countries, and they don't care much about the price. Therefore, the unit price of customers is high, the profit rate is guaranteed and the flow is huge. Moreover, the self-operated logistics FBA system has also brought great help to the seller's operation.

Advantages:

1, the originator of e-commerce, is earlier than other platforms, has a huge customer base and traffic advantages, with a monthly traffic of 80 million, and is famous for its excellent service;

2. Strong warehousing and logistics systems and services, especially in North America, Europe and Japan. Sellers only need to be responsible for selling products. Amazon provides a unified standard service model for later packaging, logistics and return, which will generate some service fees including storage fees, delivery fees and so on, or you can choose to deliver them yourself.

3, site linkage, such as Amazon Europe site only needs to have an account in one country to sell to the entire European market;

4. Provide Chinese registration interface.

Second, AliExpress.

AliExpress, a cross-border e-commerce platform owned by Alibaba, is mainly oriented to developing countries, with high popularity, active users and rich product categories, and is currently in a period of rapid development. AliExpress is characterized by price sensitivity, low-cost strategy, simple and tidy operation interface, and it is easy for sellers to get started. AliExpress focuses on emerging markets such as Russia and Brazil.

Advantages:

1, full Chinese operation interface;

2. Relatively high fault tolerance (the period of merchant rating system is 2 natural months);

3, the survival of the fittest, to prevent the phenomenon of disorderly release of products, to protect the core business, to achieve a certain balance.

Third, Yi Bei.

EBay, like the overseas version of Taobao, has been fully developed, with about/kloc-0.50 billion consumers. North China is the core market and the earliest cross-border e-commerce platform for most sellers. EBay is relatively simple to operate, with less investment, and the auction mode is easy to attract traffic, so it is easy for sellers to place orders and the number of sellers increases greatly, which is suitable for sellers who have an advantage in the supply chain or have certain foreign trade resources to settle in.

Advantages:

Relatively fair ranking and professional customer service support; New sellers can be exposed by auction; The threshold for opening a store is relatively low, but the rules are cumbersome and need to be learned.

Fourth, Lazada.

Lazada has an average daily user visit of 4.5 million and more than 20,000 merchants, and is known as the largest online mall in Southeast Asia, "the Southeast Asian version of Amazon". Lazada is more like a combination of Amazon and mobile e-commerce Wish (all orders on this platform come from the mobile side). Lazada has invested a lot of resources in developing mobile while developing PC. Whether you are a PC seller or a mobile seller, you can open your own shop on Lazada platform.

Advantages:

The 1. platform provides free delivery, and 14 days provides free return.

2. Flexible payment methods, the sales market is all over Southeast Asia, and the development momentum is very good.

For example, during the Double Eleven event of 20 18, Lazada made more than 50 million online transactions in the Philippines. Lazada will regularly check the receipt record of the waybill tracking number on the logistics platform through the system and manual.

3. Will not be fined at will.

Lazada also has a fine policy, but it punishes buyers by reducing orders. For example, if the store's health index exceeds the standard, the order will be reduced by half in the next week. In addition, there are penalties such as stopping the store and attending training.

4. Will not accept the buyer's return at will.

Lazada has done a good job in protecting sellers. Only in the case of wrong delivery, short delivery, damage or inconsistent with the description will customers be refunded. And the orders entering the seller's store are all orders that have been verified by Lazada and can be delivered normally. At this time, Lazada has received the money from the buyer, and the funds are guaranteed.

5.QC control (product quality audit).

Lazada's product quality audit is the most stringent platform QC. Except for the fashion category, all other categories require the picture size ratio to be 1: 1, and the background is white. Irrelevant content is not allowed (marked explosions, new products and postage are not allowed, and watermarks, reflections and multiple pictures are not allowed). In addition, well-known brands that may be involved in infringement will also be rejected.

6.LAZADA doesn't have any upfront expenses (such as shelf fees and monthly fees). ). Only after the product is successfully sold will they charge the corresponding commission and transaction fee according to the product category. New sellers only need to upload at least 5 items, and they can open an account and start selling after approval.

The verb (short for verb) hopes.

Wish platform, which focuses on the mobile terminal, is a new cross-border e-commerce platform based on App, which mainly attracts customers with low price and high quality, and has a high reputation in the American market. Core categories include clothing, accessories, mobile phones, gifts and so on. And most of them are shipped from China. Wish is a good choice for customers who focus on low prices when shopping.

Advantages:

Good localization support; Shelf goods are very simple, mainly with labels; The profit rate is high and the competition is relatively fair; Precision marketing, point-to-point personalized push, high customer satisfaction rate; Facebook drainage, clear marketing positioning.