Challenges of traditional marketing

Traditional enterprises face many transformation challenges.

Orientation of enterprise's Internet strategy: the traditional business model of enterprises is mainly offline sales, and its long-term accumulation of stable channels, customer resources and supply chain management capabilities has shaped its own mature business model. This model has brought considerable benefits to enterprises for a long time. Under the condition of ensuring the interests of existing channels and customers, enterprises need to re-deploy the Internet strategy, re-plan the business model and formulate an effective operating system in combination with the current situation and development trend of the industry. The deployment strategy needs to consider five elements: price, service, inventory, speed and experience.

How to integrate online and offline resources: traditional channels rely on offline channels to sell products and turn them into online income. How to reduce the impact on your offline channels may be a very important strategic issue, that is, to achieve 1+ 1 greater than 2. The strategic goal is to build an online mall, realize online and offline complementarity, realize network amplification effect through product complementarity, improve overall sales volume and customer satisfaction, and open up a blue ocean of industry competition.

Marketing promotion strategy and landing plan: More and more young people don't watch TV and newspapers, and the main channel to obtain external information is the Internet. Enterprises should combine the characteristics and advantages of their own products, avoid the conflict between the Internet and traditional channels, and adjust their marketing strategies accordingly. At the same time, they need to constantly explore and verify, determine the feasible landing plan, cultivate and introduce e-commerce talents, and make the strategy fully implemented.