Advantages of network distribution

Online distribution can deliver its products and services to more users. In the past two years, the number of Internet users in China has surged, exceeding 200 million, and the growth momentum remains undiminished. Therefore, online distribution can undoubtedly deliver its products and services to more people.

For example, airline e-commerce websites have deep cooperation, and mobile phone manufacturers such as Motorola use e-commerce platforms to sell products in large quantities. Although the methods are different, the reason is the same, and the purpose is to capture more users with the help of the Internet platform. For most enterprises, if they can get ahead of others in online distribution, they will undoubtedly gain a preemptive advantage in the future competition.

cost advantage

On the cost issue that enterprises are most concerned about, online distribution is not an order of magnitude advantage compared with traditional distribution. Take the airlines mentioned just now as an example. Generally speaking, traditional offline outlets refer to a ticket 5 yuan, which is the cost of traditional distribution of a ticket, not to mention other miscellaneous fees. If online distribution is adopted, this part of the money can be saved completely, either to reduce the financial burden for enterprises or to give back to consumers to expand the market.

By establishing its own independent network distribution platform, Motorola will still save a lot of expenses, including store fees, inventory fees and other costs. In connection with the current financial crisis, enterprises must take cost control as the primary task, instead of laying off employees and reducing wages, they should adopt advanced marketing models such as online distribution.