What is the development status of online bookstores?

Abstract: As a part of e-commerce, online bookstores have attracted more and more attention from publishers with the rise of some online bookstores in Europe and America. Online bookstores first appeared in the United States. Judging from its emergence and development, it can be roughly divided into enlightenment stage and mature stage. The online bookstore in China started late, but it has a high starting point and rapid development. With the development of economy, the future business strategy of online bookstores needs to be changed urgently, so let's take a look with Bian Xiao. What is the development status of online bookstores?

1, the current situation of online bookstores abroad

Online bookstores first appeared in the United States. Judging from its emergence and development, it can be roughly divided into enlightenment stage and mature stage. Enlightenment stage refers to the initial formation stage of online bookstore. From the late 1960s to the early 1970s, the Internet came into being, which provided technical support for networking and information transmission, so the initial online book sales and online book sales appeared, which indicated that the embryonic form of online bookstore had been formed. The mature stage is the high-speed development stage of online bookstores. In 1990s, some booksellers and publishers in Europe and America set up their own online bookstores. So far, online bookstores have mushroomed. At present, foreign online bookstores are mainly distributed in developed countries and regions such as Europe and America, with the characteristics of early start, large scale, rapid development and large number.

2. The current situation of online bookstores in China.

The online bookstore in China first appeared in the mid-1990s, and started late, but it started from a high point and developed rapidly. According to incomplete statistics, from 65438 to 0998, there were more than 70 online bookstores in China. The development stage of online bookstores in China can be roughly divided into three stages:

(1) The first stage: 1995 ~ 1997, during which the novelty and convenience of the network are emphasized.

(2) The second stage: From 1998 to 1999, the online business competition is becoming increasingly fierce, and consumers and businesses are turning their attention to price competition. However, since the end of 1999, sensitive businesses vaguely feel that low prices alone are not enough to convince consumers.

(3) The third stage: From 2000 to now, price is still one of the factors to be considered, but the scope of consumers' emphasis has been expanded to provide after-sales services such as sample color, product quality assurance, online trading conditions and delivery, that is, all-round shopping experience.

Analysis on the Future Management Strategy of Online Bookstore

1, improve and ensure the quality of books.

Online bookstores should not only establish strong links with consumers horizontally, but also establish good cooperative relations with middlemen and related enterprises vertically, thus forming a three-dimensional enterprise marketing network. Really understand what readers need, what kind of layout design and binding design readers like, and what kind of books sell best. Then, according to this information, book design is carried out, and books with contents that meet readers' tastes are planned.

At the same time, in the process of copying and distributing, we must ensure the quality of books, and we must never copy and distribute those publications with poor quality, so as to survive and develop. Do a good job in channel construction on the issue of return, and consider the issue from the reader's point of view. When readers encounter unsatisfactory books or books with quality problems, they can return them in time to attract their interest in continuing to buy books.

2, improve the technical content

Online bookstores should improve operability and security. Online bookstores rely on the development of the network and have high technical requirements. At present, the transaction security of online bookstores has been questioned by readers. Therefore, improving the technical content of online bookstores is a problem that operators need to solve.

In view of the crowded network channels and rampant hackers, online bookstores should pay attention to the introduction and training of high-tech personnel while installing large-capacity servers, so as to make web browsing convenient, clear and orderly, thus improving the speed of image and text transmission in online bookstores and reducing the waiting time of customers. In terms of improving security, online bookstores should not only hire professionals to manage and maintain the website, but also actively cooperate with the banking system to develop a highly operational and secure payment system to improve the service quality of online bookstores. When customers encounter payment problems, they can easily understand the situation and solve the problems through the customer service hotline, so that customers can have a sense of trust in the transaction and payment.

3. Establish a powerful database management system.

A database with large information, effective management and powerful functions is the fundamental guarantee for the survival and development of online bookstores. To improve the service quality of online bookstores, we must first grasp this fundamental and increase the investment in database construction. Introduce some basic information of the book clearly, so that readers can easily find the information of the book in the search engine, and at the same time, this information should be comprehensive and clear, including the edition number, page number and format number of the book, so that readers can see it at a glance.

4. Make correct logistics choice and logistics reform.

Online bookstores can consider factors such as financial strength and core competitiveness, and choose different logistics distribution modes, mainly self-operated logistics distribution mode and socialized logistics distribution mode. Online bookstores transform the logistics resources of their own enterprises according to different distribution modes, and finally can transform the distribution mode of traditional physical books through the distribution mode of digital publications.

5. Strengthen cooperation with publishing houses.

The survival and development of online bookstores can not be separated from the support of all sectors of society, and the support of publishing houses is particularly important for online bookstores. On the one hand, the publishing house is the ultimate guarantee for bookstores to provide services for readers; On the other hand, bookstores need the support of publishers to overcome the shortage of online information, because online bookstores need the cover, introduction and other materials of each book to make readers have an intuitive impression on books. If these documents are made by bookstores themselves, tens of thousands of books are a great burden for a bookstore; Facing the publishing house, due to the realization of desktop publishing, all the books published in one month can be made into electronic documents in half a day. Therefore, it is imperative for online bookstores to strengthen cooperation with publishing houses.

6. Optimize the page design

Online bookstores should strive to overcome the shortcomings of China's websites, such as small amount of information, unsightly and untimely update, study customers' browsing and query psychology, optimize page design, and set up columns reasonably to make the whole page beautiful, concise, convenient and easy to use. Perfecting the book classification query system, browsing and querying bibliographic information by category is a common way for readers to buy books. Therefore, bookstores should comprehensively consider the relationship between readers' query habits and book classification of publishing houses, and formulate a scientific and practical book classification system for online bookstores.