What are the differences between traditional marketing concepts and modern marketing concepts?

5) Different modes of communication: Generally speaking, traditional promotion methods can only provide one-way information transmission. After information transmission, it is difficult for enterprises to get feedback from consumers in time, so the adjustment of their own production and operation strategies and marketing methods often lags behind, which will inevitably affect the realization of enterprise goals and profits. At the same time, under the traditional marketing method, consumers are always in a passive position. They can only decide their purchase intention according to the frequency of advertisements appearing in the media and the creativity of advertisements, and it is difficult to further obtain the indicators of product functions and performance. That is to say, in traditional marketing, information transmission is one-way, and the emergence of the Internet makes it possible for the traditional one-way information communication mode to become an interactive marketing information communication mode. Internet marketing on the Internet is aimed at consumers. Through interactive marketing communication, on the one hand, enterprises can timely and continuously transmit information to consumers and the public, on the other hand, they can collect market feedback to the maximum extent on the Internet, thus promoting information communication with buyers and potential buyers to the maximum extent. Through the Internet, enterprises can provide users with rich and detailed product information. At the same time, users can also feed back information to enterprises through the network. This is the biggest difference between online marketing and traditional marketing.

(VI) Different information content: Although the traditional media, especially the advertisements on TV, may have invested a huge amount of money, the marketing purpose may only be the image promotion of the enterprise, but it is impossible to describe and portray the performance, characteristics and efficacy of the product in depth. Because of this, consumers will not be able to deeply understand the products of enterprises, and the emergence of the Internet will largely make up for the shortcomings of the above-mentioned traditional marketing in communication methods. Theoretically, the Internet has unlimited information storage and transmission space. Enterprises can provide users with rich and detailed product information and all other product-related information in various ways on the Internet. Even in short advertisements, enterprises can easily take customers to the pages they are interested in and promote their products and services through links.

(7) Different marketing strategies: Due to the two-way interaction of online marketing, the overall marketing is truly realized. Traditional marketing emphasizes 4P (product, price, location and promotion) combination, while modern marketing management pursues 4c (customer's hope and demand). The cost of meeting demand, purchasing belief, communication). No matter emphasizing 4P or pursuing 4C, any concept must be based on the premise that enterprises must realize overall marketing, that is, consumers' needs and wishes must be fully considered from the design stage of products. However, it is often difficult to do this in practice, because there is a lack of proper communication between consumers and enterprises, or the communication cost is too high. Ordinary consumers can only make suggestions or criticisms on existing products, and products that are still in the conceptual stage cannot be involved. In addition, most small and medium-sized enterprises also lack sufficient resources to understand the potential needs of consumers. They can only develop and design products from their own ability or the planning of market planners, which will change under the network conditions. Even small enterprises can collect real-time information of consumers in the whole marketing process at a very low cost through bulletin board system, online discussion square and e-mail. Consumers have the opportunity to express their opinions on a series of issues from product design to pricing and service. The two-way interactive communication mentioned above has improved the participation and enthusiasm of consumers. More importantly, it can make enterprises' decisions targeted and fundamentally improve consumers' satisfaction.

(VIII) Different service modes: Internet marketing can better meet consumers' demand for shopping convenience than traditional marketing. Network marketing eliminates the time and space restrictions in traditional marketing, and the electronic space distance on the network makes the "time difference" of all parties almost disappear. It can provide 24-hour service, and consumers can inquire about the information of needed goods or enterprises at any time and make online shopping. The inquiry and shopping procedures are simple and quick, and the time required is extremely short. This advantage is particularly prominent when buying some special goods, such as books. With the emergence of online bookstores, consumers no longer need to rush to bookstores of all sizes for a book, but only need to inquire online to get detailed information of the book and order it online.

Summary 5: Although both traditional marketing and modern network are processes to let consumers know about products, guide consumers' attention and interest, stimulate consumers' desire to buy products, and finally realize consumers' buying behavior, due to the powerful communication ability and coverage area of the Internet, network marketing is very different from traditional marketing methods in terms of time and space concept, information communication mode and customer participation. Modern marketing and traditional marketing are not exactly the same two marketing models. Correct marketing methods will bring huge profits to enterprises and create wealth for enterprises and even employees. Modern enterprises must keep pace with the times in order to remain invincible forever.