What's the difference between interactive advertising and information flow advertising?

Interactive advertising pays more attention to the user experience, and the accuracy and conversion rate will be higher, and the effect of information flow advertising will be worse. These two advertising forms cover two major usage scenarios of mobile Internet users at present. One is interactive scenarios, such as interactive advertisements of chain cafes; One is information scenes, such as today's headlines. The former, if you want to put it in, recommend chain coffee advertisements. In fact, you have to try any platform to know whether it is suitable for your product!