E-sports traditional sports

With the end of the WESG finals, many netizens expect e-sports to log in to the Olympic Games earlier. From the development history and maturity, traditional sports are indeed more mature and professional than e-sports, so e-sports still have a long way to go, but from another dimension, perhaps traditional sports also need to learn from e-sports, especially in the marketing of sports events and the sense of participation of the audience in front of the screen.

Of course, compared with traditional sports events, the commercialization of traditional sports events is more mature, mainly based on copyright, tickets and sponsorship. As a new and rapidly developing "new sport", e-sports does not have the same profit model as traditional sports events. Even if the domestic e-sports industry is in full swing, there is always a "dead hole" in domestic e-sports events-profit model. E-sports events have long been caught in an infinite cycle of burning money, with more input and less output, and no real profit point can be found. The WCG World E-sports Competition, which was once world-renowned, faded out of the historical stage of e-sports after the main sponsor stopped investing.

However, it is worth mentioning that with the increasing attention of e-sports events, the audience sources of traditional sports events are being diverted. If traditional sports events still hold the conservative cooperative marketing concept, then e-sports events will eventually make traditional sports events feel scared. Therefore, traditional sports events also have places to learn from e-sports in terms of live interaction.