What does an agent do?

An agent refers to a person who is entrusted by an enterprise to carry out economic acts (including selling goods) in the name of the enterprise in a certain area and place under certain agency authority, and the legal consequences are directly owned by the enterprise.

The role of agents is mainly reflected in the following aspects:

1, the implementation of business agency helps to avoid business risks. In business agency activities, the risks of both parties are different. The client can avoid business risks through the terms of the agency contract; An agent obtains income by conducting various business activities on behalf of the principal, but the rights and responsibilities arising therefrom belong to the principal.

2, the implementation of business agency helps to make up for the lack of ability of operators. Enterprises don't need to do all the work in production and operation. By separating some business activities, enterprises can focus on their main business activities. At the same time, we can make use of the specialty of agents to make up for the defects of enterprises in sales and so on.

3, the implementation of business agency helps to reduce operating costs.

4, the implementation of business agency, is conducive to enterprises to explore the international market. Enterprises may not be familiar with overseas market conditions and laws and regulations, but agents can help foreign companies solve international marketing problems.

Extended data

The general agent has the characteristics of great flexibility and freedom of advance and retreat. Because for the client, although there is an agent in a specific area, at the same time, the right to deal directly with other buyers is reserved.

Because of this, the enthusiasm and sense of responsibility of the general agent is not as good as that of the exclusive agent. All agents are afraid that their efforts will be shared by others, but they don't try their best to promote them. So they don't want to spend their energy and money on advertising, corporate image building and other projects that all agents benefit from, so there is often a phenomenon of wrangling with each other.

The general agent is actually the authorized agent of the principal in the designated area, with great authority. Because the agent of the general agent not only enjoys the exclusive agency right in the designated area and within a certain period of time, but also carries out comprehensive business activities on behalf of the principal, such as negotiating transactions, signing sales contracts, performing contracts, handling goods, etc. At the same time, it often has the right to handle some other non-commercial affairs on behalf of its clients.

Baidu encyclopedia-business agent (agent)