Traditional Culture Encyclopedia - Traditional festivals - Will Yiliang catch up with Huajie this year in 2020?

Will Yiliang catch up with Huajie this year in 2020?

On the morning of June 24th, 2020, the opening ceremony of the online Flower Street Festival was held in this year's Yiliang Flower Street.

The theme of this year's Flower Street Festival is "You should get married in the cloud". On the basis of comprehensively inheriting the historical tradition of Yiliang 400-year Flower Street Festival, ten online media platforms, including cloud tv, Yunnan Mobile, Today Headline, Sina Weibo, Sina News, Colorful Cloud, CCTV News, Baidu Live, Youku and Weizan, were introduced for synchronous cloud live broadcast, and the event was a complete success.

In two and a half hours, the live webcast viewing traffic reached 654.38+0.52 million times. Let everyone feel the charm of "Flower Bridge has been sold for 400 years, and this year's Flower Street is very different". This year's "Flower Street on the Cloud" is an attempt to promote the transformation and upgrading of the seedling and flower industry in Yiliang under the new normal, aiming to guide the vast number of seedling and flower enterprises and growers in the county to further change their development concepts.

In the future, we will take this Flower Street Festival as a new starting point, and on the basis of inheriting the tradition of Flower Street, we will continue to innovate the way of holding it, and strive to create a "never-ending Flower Street Festival" to make the beautiful flowers of Yiliang a brand-new tourism and cultural landmark.

Extended data:

On the morning of June 24th, 2020, the 7th China Kunming International Ornamental Seedling Exhibition and 2020 Yiliang Network Flower Street Festival kicked off in Yiliang Bougainvillea Park with pleasant scenery and strong fragrance. Different from previous years, this year's Flower Street Festival is based on the theme of "You should get married in the flower street" and adopts a brand-new online cloud tour mode.

Let netizens feel that Huaqiao has been sold at home for 400 years, and the charm of this year's Flower Street is quite different from that of Shang Yun Flower Street. With the pleasant weather in sunny and clear Wan Li, the opening ceremony of this Flower Street Festival arrived as scheduled in the expectation of many people. This time, the new form of webcasting not only shows the exquisite garden shape of Yiliang Triangle Plum Garden with the theme of bougainvillea flowers in an all-round and three-dimensional way.

It is also to let netizens know more about Yiliang, a place to get married, a city of hot springs and a city of seedlings and flowers in the colorful visual feast. Li, secretary of Yiliang County Committee of the Communist Party of China, said at the opening ceremony that this year, in order to highlight the theme of "Wandering in the Flower Street, Getting Married".

With the help of the network platform supported by 5G and big data, the "flower street on the road" will be turned into an "online flower street" and the "market on the road" will be moved into a "live webcast", so that the general public and friends can enjoy beautiful flowers and choose their favorite seedlings and flowers while sitting at home.

Yiliang County People's Government Home Page-Opening Ceremony of Yiliang Huajie Festival in 2020

Yunnan Radio and Television Station —— "Cloudy Flower Street Should Be Married" —— Yiliang Flower Street Festival in 2020