Chinese animation styling how to learn from Japan and the United States?

The earliest work to draw on Japanese animation, "The Legend of the Seal of the Gods," was the first domestic animated film to use digital computer technology. 2002's first youth animation "I'm a Song Maniac" design for the first time used the popular Japanese anime style, which can be described as the maiden voyage of the domestic animation to the teenage market offensive. Another example is the classical Chinese historical animation "Sui and Tang Dynasty", in which the male and female protagonists are all beautiful and dreamy like cartoon characters. The starting point of the original is imitation, this period is called the imitation period, the main masterpieces of this period is the "Po Lin Lantern" and "I'm singing madly", the former imitation object is Disney, and the latter imitation of Japan, the final result is a relative failure, the former should be said to be better than the latter, at least in the character styling or traditional Chinese image, "I'm singing madly" is a complete imitation of the failure of the styling of Japanese animation almost completely replica of the original, but the original is not the original. I am singing crazy" is a complete imitation of the failure, modeling is almost completely a replica of Japanese animation, and in the production of shoddy, thus incurring curses, should belong to a more failed works. In the long run, the imitation period is a transitional process, but on the basis of borrowing, we should push forward. The so-called "take the essence, remove the dross" of the "fetishism", is the correct attitude should be taken.

However, many experts pointed out that the new domestic animation draws on Japanese style to master a "degree". From the "Big Trouble in Heaven", "Black Cat Sheriff" to "Pauline Lamp", China's outstanding animation works have the spirit of originality and national cultural characteristics. Indeed, the prevalence of oriental cartoons has subtly influenced the viewing habits of Chinese teenagers, but the more so, the more our animation producers should learn from the basis of innovation, to create not only in line with the aesthetic interests of contemporary teenagers, but also rich in the Chinese style of cartoon images.

The future development of China's animation modeling

To get out of the quagmire of low recognition rate and shallow impression of the audience, domestic animation must emphasize originality and create its own animation boutique. In fact, China does not lack of original talent. From the accumulation of many years, remarkable progress of domestic cartoons, to the network of popular Flash animation, and even to the field of popular literature, we can see the existence of folk strong originality. The animation industry system needs to be able to do is to explore and guide these living original force, to invest more patience and confidence, cultivate and incentivize these original forces.

However, in terms of the current situation, the various capital chains of domestic animation are more similar to the nature of the trial and experimentation, due to the lack of a complete industrial system and market model as a guarantee, most of the animation production enterprises are still struggling to get by, and the quality of the animation works has not been significantly improved, and the target market is still mostly positioned in the market of low-children and children, and there is a lack of works of strength that are suitable for the appreciation of the cross-age. The target market is still mostly positioned in the low-adolescent children's market, and there is a lack of strong works suitable for cross-age appreciation. As a direct result, it is difficult to form a trading market for domestic animated films, and the acquisition price is suppressed by TV stations, which is far lower than the production cost. To let animation films remain as regular as in the past without any transgression is in fact a backward consciousness that is against the market orientation. Relatively relaxed ideological control of animation creation, the abolition of animation indoctrination task of the creed, emphasizing animation entertainment, the essential needs of the masses, the protection of property rights is closely related.

However, if strong property rights protection is not implemented, tens of billions of dollars of the market will be devoured by infringement and piracy. The establishment of a perfect and professional intellectual property protection system has become an urgent task for the development of China's animation industry.

The above is about the trans-stellar discipline animation: Chinese animation styling how to learn from Japan and the United States content, by the trans-stellar discipline organized and published. Guangzhou Trans Star Chronicles is a creative and fun animation company with original 3D animated shorts and movies, supplemented by 2D cartoons. It currently develops and produces animated works such as "Watch a Ball".