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Construction of Supply Chain

Supply Chain Construction

In order to form a supply chain suitable for an enterprise, it is necessary to analyze the enterprise's own internal situation and the market environment. By recognizing the different supply chain structures and taking reasonable and effective steps, it is possible to establish a supply chain quickly and at low cost.

Supply chain construction Part 1

Analysis of the environment

A well-designed supply chain does not receive the expected results in actual operation, the reason is not necessarily the structure of the problem, but more likely to be the role of environmental factors. The environment in which a company operates includes both internal and external environments.

The internal environment of the enterprise mainly includes enterprise resources and enterprise capabilities. Enterprise resources refers to the effective elements that the enterprise can control or have the sum, can be divided into tangible and intangible resources. Resource analysis, not only to analyze the resources that the enterprise has, but also to analyze the resources that may be obtained through the efforts, mainly for the analysis of resource utilization, resource resilience analysis, resource balance analysis. Analyzing enterprise resources is to determine the enterprise's advantageous and disadvantageous resources, so as to be able to choose different supply chain structure according to different resource situations.

Resources by themselves can not produce competitive ability and competitive advantage, enterprise capacity is the effective integration of various enterprise resources. The key to the analysis of enterprise capacity is to identify the core competitiveness of enterprises, core competitiveness analysis is mainly to analyze the enterprise's core technology and core expertise is what, these core technologies and expertise of the value, uniqueness and difficult to imitate where the performance. Enterprises can use core competitiveness in the market competition to obtain and expand the advantages of enterprises, strengthen the centripetal force and cohesion of the supply chain, so as to ensure that the supply chain around the core competitiveness of enterprises to run smoothly.

The activities of modern enterprises are increasingly affected by the external environment, especially in the implementation of strategic management, the formation of the supply chain is the enterprise with a strategic nature of the activities, once established, in the short term will not change, therefore, it is necessary to set up a supply chain at the beginning of the external environment and changes in the enterprise to carry out effective analysis and prediction. The external environment of an enterprise refers to those external factors that affect the success or failure of the enterprise but are beyond the control of the enterprise, and is generally categorized into micro-environment and macro-environment. The analysis of the external environment can improve the adaptability of the formed supply chain, and provide a basis for the reorganization of the supply chain.

The general supply chain model

Analyzing the internal and external environments of an enterprise is not enough to form a suitable supply chain, but also to choose different supply chain structures according to the actual situation. A simple supply chain model can be derived from the definition of supply chain (as shown in Figure 1), called Model I. The model shows that the product is initially produced in the first place. Model Ⅰ shows that the initial source of the product is nature, the final destination is the user, and after being consumed by the user, it returns to the nature of the cyclic process.

The product from nature to the end user in turn through the supplier, manufacturer, distributor, which is a static model, showing the basic links of the supply chain, and can be further abstracted as a chain model Ⅱ (shown in Figure 2) The letters marked in the figure represent a node of the supply chain, and the arrows indicate the direction of logistics. The initial source of the product and the end user are abstracted away, leaving only the intermediate links of the supply chain, so that the model is more concise, easy to study and analyze in practice.

The first two models have a certain degree of abstraction, the reality of the supply chain is very complex, an enterprise has more than one supplier and distributor, and the chain model can not be very clear to show the complexity of this relationship, which requires another more relevant supply chain model - mesh supply chain model, that is, the supply chain structure model Ⅲ (as shown in Figure 3). Where B represents suppliers, C represents manufacturers, D represents distributors, and the arrows represent logistics directions. The mesh model better reflects the complex supply chain relationship, in theory can cover all the manufacturers in the world, all manufacturers as a node on it, and that there is a link between the nodes, the mesh model is more descriptive of the supply chain cooperative relationship, which is conducive to people grasp the supply chain on a macro level, so as to enhance the relevance of the supply chain design.

Three, the principles of supply chain design

In order to be able to fully reflect the ideological concept of supply chain design, to ensure the smooth implementation of supply chain management, in the design of the supply chain, but also must follow some basic principles.

1. Strategic principles

The vagaries of the market and the intensification of competition require enterprises to carry out strategic management in order to reduce the impact of uncertainty and improve the adaptability of enterprises. In supply chain design, must maintain a high degree of strategic vision, from the overall consideration of the supply chain design and planning. Supply chain design should be long-term and predictive, and consistent with the overall strategy of the enterprise, so that the supply chain design and enterprise planning are mutually compatible, in order to improve the long-term competitiveness of the enterprise.

2. Systematic principle

The supply chain is a complex system composed of various node enterprises. Whether the ability of cooperative enterprises is balanced and the relationship is harmonious is directly related to whether the whole supply chain can achieve overall advantages and realize the best performance. When choosing cooperative enterprises, we should adopt a systematic viewpoint to realize the organic combination of the system and the overall optimization of the supply chain.

3. The principle of simplicity

The supply chain itself is a fairly complex system, to make such a system with fast response and low cost, it is necessary to make each link is the most simple and dynamic combination. The production side should adopt the idea of agile manufacturing to improve the responsiveness of enterprise productivity to orders. Supply side to maintain fewer suppliers, through the establishment of strategic partnerships to reduce procurement costs, improve the quality and speed of supply to increase the flexibility of the supply chain.

4. Innovative principle

Formation of a supply chain, innovative thinking can not be missing, if you can not break the original system of the enterprise, do not dare to go beyond the boundaries of the old theory, it is difficult to lay the foundation for a new pattern of supply chain management. Therefore, in the supply chain design should have innovative ideas, with a new perspective, a new vision to examine the original management system and management model, bold and innovative design.

5. Principle of dynamism

Uncertainty exists in the supply chain at all times, and the emergence of uncertainty directly affects the operation of the supply chain, and even paralyzes the supply chain. The formation of the supply chain should have a greater adaptability and compatibility, the emergence of uncertainty has a good coping mechanism to improve the flexibility of the entire supply chain, to ensure the continuity of business activities.

6. Customer-centric principle

The supply chain consists of enterprises from different industries, and each member has its own way of operation and interests, but should emphasize the concept of customer-centric supply chain design. Supplier's supply, manufacturer's production, and distributor's sales should be oriented to the customer's demand, only then the whole supply chain can have the overall attraction to the customer, and can make the whole supply chain to produce the competitive advantage that the single enterprise can not have.

Fourth, product-based supply chain design strategy

Product-based supply chain design strategy refers to the need to design a supply chain consistent with the product, in order to ensure the smooth circulation of the product, the supply chain of the premise of the rapid response to customer demand, to reduce the supply chain operating costs, improve the profitability of the entire supply chain. Different products have different characteristics, innovative products have high marginal profit, short life cycle and unpredictable market demand; functional products are less affected by time, long life cycle and low marginal profit. This requires companies to choose a supply chain that is appropriate for their product type.

The supply chain has two different functions: physical function and market intermediary function, according to the function of the supply chain can be divided into the effectiveness of the supply chain and reactive supply chain. Effective supply chain focuses on the physical function, that is, how to make the supply chain effective raw materials, semi-finished products, products from the supplier, along the supply chain nodes to the end user. The reactive supply chain focuses on the market intermediary function, which mainly solves the problem of rapid response to unpredictable demand.

On the basis of analyzing different product requirements and supply chain functions, it can be seen that different features of the product should be matched with different functions of the supply chain.MLFisher believes that: the supply chain management of functional products should minimize the cost of the physical function; innovative products should be less concerned about the cost of more attention to the ability to provide customers with the products they need, emphasizing the need to clarify customer demand and respond to it, and selecting the right product for the customer. The innovative products should focus less on cost and more on the ability to provide customers with the products they need, emphasizing the need to identify and respond to customer needs and selecting suppliers with speed and flexibility. Therefore, innovative products should choose reactive supply chain, although the supply chain needs higher operation cost, but it can effectively guarantee the random sales of innovative products and create more profits for the enterprise. By analyzing the match between product characteristics and supply chain functions, a strategy matrix for matching supply chain and product types can be derived.

Although it is theoretically easy to conclude that an effective supply chain matches functional products, and a reactive supply chain matches innovative products, in practice, due to the influence of user demand, business conditions, market conditions, and other factors, making match and mismatch are relative, and products and supply chains that used to be matched may become mismatched, and vice versa. Therefore, companies should continue to analyze the external environment on a regular basis, so that the focus of supply chain management can be adapted to it.

V. Product-based supply chain design steps

Product-based `supply chain design steps can be summarized as shown in Figure 5:

The first step is to analyze the competitive market environment. Mainly to analyze the current market need for what products, how much demand, to decide whether to develop functional products or innovative products. If the development of functional products, we must analyze competitors, including understanding who is the opponent, the opponent's strength, what the opponent can do, what is being done and what will be done, as well as the product's future market share and so on; if the development of innovative products, we must focus on analyzing the needs and preferences of customers. The purpose of this step is to derive the market characteristics of each product in order of importance, and the market uncertainty and demand for objective analysis and evaluation of changing trends.

The second step is to summarize and analyze the current situation of the enterprise. It is mainly to analyze the current management status of the enterprise, and if the enterprise already exists in a certain supply chain, it focuses on analyzing the status of the supply chain, as well as the prospects of the supply chain and so on. This step focuses on the development direction of the research supply chain, to find the outstanding problems existing in the enterprise at this stage and the various factors affecting the supply chain design.

The third step is to propose a supply chain design project for the identified problems and analyze its necessity.

The fourth step is to propose the corresponding supply chain design objectives based on the supply chain design strategy. The main goal is to obtain a balance between high customer service levels and low inventory investment and unit costs. In addition, it should also include: entering new markets, developing new products, developing new channels, improving after-sales service level, improving customer satisfaction, reducing costs and other objectives.

The fifth step is to analyze the composition of the supply chain, the basic framework of the supply chain composition. Supply chain composition analysis mainly includes: evaluation and selection of suppliers, manufacturers, distributors, retailers and users.

The sixth step is to analyze and evaluate the technical possibilities of supply chain design. After the development of a new supply chain design goals and strategies, to combine the strength of the enterprise, the possibility of analyzing the new program, if the program is considered feasible, the following steps can be carried out; if it is not feasible, it is necessary to go back to the initial stage of redesign.

The seventh step is to design and generate a new supply chain. In this process, the main solution to the following problems: ① members of the supply chain, including suppliers, factories, distribution centers, selection and positioning; ② the source of raw materials, including suppliers, flow, price, transportation and other issues; ③ production design, including demand forecasting, production of what products, production capacity, supply to which distribution centers, prices, production planning, production planning and tracking and control of inventory Management and other issues; ④ distribution tasks and capabilities design, mainly in which the product is placed on the market, and its price and other issues; ⑤ information management system design; ⑥ logistics management system design and so on.

The eighth step is to test the supply chain. After the completion of the supply chain design, through certain technologies, methods of testing or trial run, if not feasible, return to the fourth step of the redesign; if there is no problem, you can implement the supply chain management.

The implementation of the above steps should take information tools and information technology to lay a good foundation for the design of the supply chain, in addition, each step in the supply chain design process should be constantly compared with the existing supply chain, through this feedback to ensure that the supply chain design of the economy and applicability.

The construction of supply chain Part 2

Abstract : The financial supply chain emphasizes the integration and coordination of capital flow with logistics and information flow in the supply chain, which is a new research perspective of supply chain management. This paper aims to improve the coordination of capital flow, logistics and information flow in the supply chain, and intends to construct a financial supply chain risk prevention mechanism led by the third-party logistics enterprises, in order to provide a reference for improving the level of supply chain management.

Keywords: supply chain management financial supply chain risk management

In order to adapt to the modern market competition and bring about economies of scale, the supply chain, an enterprise business operation mode, has emerged. It connects suppliers, manufacturers, distributors, retailers and end-users into a functional network, and through the control and integration of information flow, logistics and capital flow, enterprises in the supply chain are linked into a close interest***same body, which realizes the minimization of product inventory and business transaction time. Practice has proved that strengthening supply chain management is an effective way to enhance its competitiveness. As a result, research and practice on the composition, operation and coordination of supply chains have received extensive attention from the academic and business communities at home and abroad. In the existing research results, supply chain management focuses on the design and optimization of supply chain logistics and information flow management mechanism, through the integration of logistics and information flow to reduce operating costs and improve efficiency, and less research focus on the capital flow accompanying logistics and information flow.

The supply chain that emphasizes the integration and coordination of capital flow in logistics and information flow is the financial supply chain. In the operation process of the supply chain, the circulation and value-added of capital flow is the process of transforming cash into reserve fund, production fund, finished product fund, settlement fund, and finally into cash. Through the coordination and integration of capital flow, logistics and information flow, the smooth operation of the supply chain and the value-added capital can be ensured. Compared with the management of capital flow of a single enterprise, the scope of financial supply chain management is wider, and the uncertainties it faces are more complex and profound. Therefore, to implement the risk prevention of financial supply chain, financial risk and supply chain risk should be considered in combination.

I. Definition of financial supply chain risk

The risk faced in business operation refers to the degree of deviation between the actual return and the expected return of the enterprise, and it emphasizes more on the possibility of causing economic losses. Financial supply chain risk refers to the supply chain operation process, due to a variety of unpredictable uncertainties and the impact, so that the coordination of capital flow and logistics decreased, the supply chain financial costs rise, the supply of funds is insufficient to lead to the supply chain delay or interruption of the risk.

According to the source of financial supply chain risk, it can be divided into two categories: exogenous risk and endogenous risk.

Exogenous risk is mainly the possibility of changes in the external economic and financial environment affecting the smooth coordination of supply chain capital flow and logistics. The main source of market interest rates, exchange rate changes in the supply chain caused by the increase in the cost of enterprise financing; or macroeconomic policy adjustments, legal revisions and other factors leading to the interruption of product demand, the supply chain value-added difficult to realize, resulting in the risk of slow or even interrupted capital cycle.

Endogenous risk is mainly the financial credit risk, trade credit risk, and information risk brought by incomplete collaboration or information asymmetry between enterprises in the supply chain, such as the termination of loans by banks due to defaults of enterprises, the difficulty of recovering accounts receivable due to inaccurate evaluation of customers' credit rating, and the distortion of the transmission of relevant information about funds.

Awareness of financial supply chain risk helps to prevent and control risk comprehensively. Strengthening the early warning mechanism for endogenous risks with less resistance and sensitivity to exogenous risk sensing is the task of the financial supply chain risk prevention mechanism. To this end, it is necessary to enhance the coordination of capital flow and information flow, logistics, and improve the collaborative effect of the supply chain.

Second, the construction of financial supply chain risk prevention mechanism

1, the construction of financial supply chain risk prevention mechanism

As mentioned above, the financial supply chain highlights the capital flow in the supply chain "blood" function, emphasizing the coordination of capital flow with logistics and information flow. As mentioned above, financial supply chain highlights the "blood" function of capital flow in the supply chain and emphasizes the coordination of capital flow with logistics and information flow. How to achieve coordination, and on this basis to improve the supply chain's ability to survive in the continuously changing and unpredictable market environment, to enhance flexibility, to prevent the delay or interruption of the capital cycle, to ensure the safety of funds, and to realize the preservation and appreciation of the value of the financial supply chain is the goal of the construction of the risk prevention mechanism of the financial supply chain.

Therefore, to enhance the risk prevention ability of the financial supply chain, the starting and ending point will be to improve the coordination of capital flow, logistics and information flow.

In the supply chain network composed of suppliers of raw materials and intermediate products, product manufacturers mastering core manufacturing technology, distributors, retailers and third-party logistics enterprises, logistics services such as warehousing, transportation and distribution are provided by third-party logistics enterprises. In addition, it will also play an important role in the supply chain network such as the information hub, while other enterprises will concentrate on core business such as production and sales. In the supply of raw materials, product manufacturing and sales process, the third-party logistics enterprises can provide warehousing, transportation and distribution services at the same time timely access to raw materials, product supply and demand information. That is to link the consumer's retailer as a starting point, the information about product demand and inventory information in a timely manner back to the manufacturing enterprises and suppliers, so that manufacturing enterprises to adjust production and demand for raw materials, intermediate products. Real-time, reliable product demand and inventory information can effectively reduce trade credit risk and adapt to changes in market demand. And this integrated interactive state of logistics and information flow realizes the coordination of logistics and information flow. On this basis, third-party logistics enterprises provide financing warehouse services for other enterprises in the supply chain, and implement the integration of financial business and logistics business. For example, logistics enterprises can provide trade agents for suppliers, manufacturers and sellers, and manage the signing of sales and purchasing contracts and the receipt and payment of money on behalf of them, and in the process, systematically analyze the relevant financial data and information, implement enterprise credit rating evaluation, identify the risks on the basis of analyzing the financial situation, and analyze the impact of the risks on the supply chain, and provide timely feedback to the other enterprises in the chain; in addition, according to the financial credit rating of the enterprises in the supply chain, the third-party logistics enterprises will provide financial warehousing services for the other enterprises in the supply chain. In addition, based on the financial credit rating evaluation of the enterprises in the supply chain, it establishes a comprehensive financial credit system of the supply chain and provides entrusted loans, guarantees and other financial services for other enterprises. This can not only avoid the unnecessary duplication and high financial logistics cost of establishing financial credit system by the enterprises in the chain alone, but also overcome the disadvantages that individual enterprises only consider their own interests and lack of overall awareness in the negotiation of financial services with banks. This integrated management of logistics services and financial services, bridging logistics and information flow for supply, manufacturing and sales, realizes the coordination of logistics, capital flow and information flow, which is beneficial to reduce supply chain operating costs and financial credit risk, information risk, and improve the sensitivity of the supply chain to exogenous risks.

2, the realization of the risk prevention mechanism needs to be resolved

Third-party logistics enterprises to improve business capacity. In the above risk prevention mechanism, the third-party logistics enterprises play the "logistics service provider", "financial service provider", "information provider" and other multiple important roles, which for logistics This puts forward quite high requirements for the business ability of logistics enterprises. The implementation of these businesses will also directly determine the success or failure of supply chain operations and the effectiveness of the risk prevention mechanism.

Timely and accurate information transmission. The transmission of information flow covers all aspects of supply chain operations, and is gathered in the information center of the third-party logistics enterprises, analyzed, processed and sorted, and then fed back to the enterprises in the chain. If the information containing the capital status is distorted in the transmission process and brings about the "bullwhip effect", not only can it not prevent risks, but also form more losses. Therefore, the timely and accurate transmission of information is a prerequisite for the implementation of risk prevention mechanisms.

Fair distribution of benefits. The supply chain is an enterprise to form the interests of **** the same body, but does not exclude the realization of individual interests, otherwise there will be a lack of incentives to bring the individual enterprise's "bad behavior", and even the disintegration of the supply chain. Chain enterprise fair distribution of income, is to realize the most intuitive manifestation of *** win, but also to ensure the smooth implementation of the financial supply chain risk prevention mechanism of the fundamental guarantee. Negotiation to determine the principle of income distribution and reasonable adjustment of the income distribution program in the operation is an effective way to realize the fair distribution of income.

Three, the establishment of the relevant protection mechanism

Preventing financial supply chain risk, the formation of the supply chain of enterprise risk *** share, benefit *** enjoy *** win pattern, the chain of enterprises should maintain a high degree of trust in the state, which can be safeguarded through the conclusion of a contract to establish an information technology platform and other measures.

1, through the conclusion of the contract to ensure that the trust

Under the conditions of the market economy, the basic form of maintaining the cooperative relationship between the subjects of equal interest is the contract, which will provide mandatory implementation of the rules for the supply chain operation, to ensure that all parties to provide complete information. Therefore, at the beginning of the supply chain formation, it should be based on the principle of equality and mutual benefit, through consultation, cooperative negotiation and other forms of contract. In the process of operation, enterprises in the supply chain should strictly follow the contract to ensure a high degree of information **** enjoyment and improve coordination. For this reason, in the process of selecting member enterprises, the core enterprise should take the evaluation of creditworthiness as an important criterion, and strictly screen the enterprises to be joined, externalize the original inter-enterprise related transactions into contractual transactions, avoid friction as much as possible, and improve the operational efficiency of the supply chain.

2, the establishment of information technology platform to promote trust

In order to ensure the timely and accurate transmission of information, to achieve information *** enjoyment, and to promote the trust between members, the supply chain enterprises can rely on Internet technology, through the ERP system platform, the use of EDI and other information processing technology, the establishment of materials and capital data highly *** enjoy the information network, so as to ensure that the coordination of logistics, capital flow and information flow, to achieve the supply chain, and to ensure the coordination of information flow, and to ensure that the supply chain is not only the most efficient and effective, but also the most effective. Coordination of information flow, to achieve seamless integration of supply chain financial services and logistics, information flow activities. This requires supply chain enterprises to increase investment in information management hardware and training of relevant professionals to accelerate the transaction processing, reduce information risks and costs, and realize a qualitative leap in information transfer and communication.

Title: Cross-border e-commerce perspective of the international logistics supply chain management model construction

Abstract: In recent years, the rapid development of e-commerce, promote the enterprise commodities to the international market, to improve the competitiveness of enterprises, but the traditional business management model and logistics supply chain has been unable to meet the needs of e-commerce, and the supply chain has been unable to meet the needs of e-commerce. The traditional business management model and logistics supply chain has been unable to meet the development needs of e-commerce, therefore, the construction of cross-border e-commerce perspective of the international logistics supply chain management model is the enterprise and scholars *** with the theme of research. This paper briefly describes the relationship between the various components of the logistics supply chain, based on the customer relationship management in the supply chain relationship, and puts forward the construction strategy of logistics supply chain management mode in the internationalization of e-commerce perspective, in order to provide a theoretical basis for the development of enterprises.

Keywords: logistics supply chain; e-commerce perspective; supply chain management;

The emergence of e-commerce on the management of the link between the enterprise and the customer is more and more demanding, and the enterprise to enter the international market needs to improve its own competitiveness, and strive to occupy a certain position in the international market. Now the relationship between the enterprise and the customer has realized the digital and information management, enterprises can use the computer to collect and organize customer information, and analyze customer information, and in this way to adjust the enterprise's product production and sales process, to provide customers with better quality service, in order to increase the cooperative relationship, and promote the development of enterprises. The relevant departments of the enterprise manage the information, capital and logistics involved in the process of enterprise operation, strengthen the internal and external joint development of the enterprise and improve its economic efficiency. In enterprise management, supply chain management is the most important link, the supply chain management to international standards, to ensure the long-term development of enterprises, the need for international logistics supply chain management model for in-depth study.

1 The development status of international logistics supply chain management model.

In the environment of e-commerce throughout the industry, the rapid development of international logistics, breaking the geographical limitations, shorten the logistics time, but also become an important way of trade between countries, so that the integration of international logistics has become an inevitable trend of logistics development. Now the influence of the international environment on the development of enterprises is gradually increasing, in this context, international logistics presents the following characteristics: First, different policies in different countries, resulting in different speed of logistics development and construction system, forming a complex logistics supply chain environment; Second, the development of information technology is not balanced, increasing the cost of logistics, hindering the development of the logistics industry; Third, the lack of uniform standards of system security. These characteristics of the development of enterprises also have different degrees of impact, therefore, to solve these problems is urgent.

2 International logistics requirements for modern supply chain management.

The supply chain refers to the logistics network formed around the enterprise, mainly by raw material suppliers, product manufacturers, warehousing, distribution channel service providers and commodity distribution and other different sectors. Managing the supply chain is to arrange and control the various links in the flow of goods, so that customers can y understand the product, reduce capital investment, increase economic efficiency. At present, the requirements of customers are getting higher and higher, and the competition among international enterprises has gradually turned into logistics competition, therefore, enterprises should pay more attention to the management of supply chain. Analysis found that the international logistics requirements for modern supply chain management have the following aspects: First, the importance of non-value-added costs in the supply chain management cost control position, which helps to save production costs; second, the importance of just-in-time production concepts in the implementation of the supply chain management process, which can promote the development of product supply chain scientifically; third, the importance of the value chain thinking in the use of supply chain management. To meet the requirements of these three aspects of improving the competitiveness of enterprises, and to promote the development of the national economy is an important help.

3 Cross-border e-commerce perspective of the international logistics supply chain management model of the construction conditions.

3.1 Establishment of a perfect basic database.

According to China's long-term development experience, the international logistics supply chain management model before the establishment of the need to establish a basic database according to their own development, to assist in the construction of international logistics supply chain management model. The basic database can be imported into the existing data, the need for data, but also record the new data generated in the process of enterprise logistics operation, but also the use of data to plan the supply chain management approach to improve the quality of products and services, but also reduce the cost of product production, improve the efficiency of the logistics supply chain, to ensure that the enterprise can be a stable and safe development.

3.2 Prepare supply chain management plan.

The development of logistics supply chain management plan is to build the international logistics supply chain management model of the premise, the development of logistics supply chain management plan needs to be from the basic database to obtain the relevant information, the rational use of access to information, sound management plan. The logistics supply chain management plan should be divided into seller plan and supplier plan, the seller plan is to first understand the consumer demand, combined with the consumer demand for goods, and secondly, to understand the situation of their own inventory, to determine the amount of goods, reduce input costs and save resources. Supplier plans and product transfer program, supply capacity and other related, can develop a scientific production plan. Manufacturer production plan and supply plan and sales plan related to avoid waste of resources and shortages.

4 e-commerce perspective to build the international logistics supply chain management model strategy.

After the research, our scholars put forward the following three strategies to build an international logistics supply chain management model. First, accelerate the construction of the domestic logistics supply chain management, in this process, first, improve the enterprise organizational structure and business processes, solve the various problems that exist, in-depth understanding of the supply chain, the establishment of domestic partners, secondly, the introduction of management personnel, and regularly organize internal staff training, improve the overall quality of the enterprise staff, and lastly, the management of the scientific use of computer technology, improve the logistics supply chain Finally, the scientific use of computer technology in management to improve the efficiency of logistics supply chain. The second is to participate in the construction of cross-border enterprise logistics supply chain, and gradually enter the international market. This also enables domestic enterprises to change their management concepts, learn advanced foreign management concepts, broaden their horizons, and also enjoy information with domestic enterprises***, establish a benefit distribution system to ensure the long-term development of enterprises, and also improve industrial clustering under the support of the government to expand the scope of business, and to achieve the goal of international development. The third is to clarify the position of China's enterprises in the development of the international logistics industry, improve the enterprise management mode, horizontal expansion of China's business scope of enterprises, and strive to become the main body of the transnational logistics supply chain, absorbing the development experience of foreign enterprises, and improve the speed of development of enterprises.

5 Conclusion.

In the 20th century, the logistics supply chain management in the economic development is at a disadvantage, the impact of enterprise development is lower than now, the emergence of e-commerce, highlighting the role of the logistics supply chain, and put forward a new management model, the realization of the cross-border trade, China's enterprises to the international market, and to improve the competitiveness of China's enterprises in the international market. From this paper, it can be seen that the establishment of a new international logistics supply chain management model can reduce the cost of product circulation, to meet the needs of more consumers, the dissemination of China's culture, and has an important role in the long-term development of enterprises.

References

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