The role of the forum

(1) Sharing personal views

(2) Publishing information

(3) Discussing and interacting

(4) Publishing information

(5) Enhancing the sense of belonging of members

Marketing Uses

With the networked sweeping the globe, from the marketplace itself to the merchants as well as the consumers, all of whom are increasingly accepting the changes brought about by the network. Internet forum marketing has emerged as a result and is becoming a mainstream part of the modern marketing market due to its unique characteristics, whether it be the marketing environment or the method of marketing is a conversion process.

Enterprises carrying out forum marketing should follow the web strategy, product strategy, price strategy, promotion strategy, channel strategy, customer service and other strategies of network marketing.

The application of forum marketing in Chinese enterprises is gradually going deeper and deeper, but compared with the international outstanding enterprises, the application of domestic network marketing has just begun. With the network economy for the traditional economy continues to penetrate, domestic enterprises can not effectively utilize the means of low-cost and efficient network marketing, will face a great competitive disadvantage.

First of all, enterprises can choose the more advantageous companies to establish their own Web site, should be established after the establishment of special maintenance, and pay attention to publicity, which saves a lot of advertising costs of the original traditional marketing, and the search engine will enhance the search rate of the large number of uses, to a certain extent, for the business people than the advertising effect is better.

Secondly, the use of product strategy. Enterprises to use forum marketing methods must be clear about their own products or services, clear which is the network of consumers to choose the product, defined as the target group, because the cost of product sales network is much lower than the cost of sales in other sales channels, so companies if the product selection is correct can be through the forum marketing to obtain greater profits.

Forum marketing can not be ignored is the price strategy, price strategy is also one of the most complex issues. Forum marketing price strategy is a direct dialogue between cost and price, due to the openness of information, consumers can easily grasp the price of each competitor in the same industry, how to guide consumers to make purchasing decisions is the key. Enterprises who want to be successful in the price of forum marketing should focus on emphasizing the performance-price ratio of their products as well as their own product features compared with competitors in the same industry.

In addition, due to the impact of competitors, the forum marketing price strategy should be adjusted in time, the purpose of the enterprise marketing different, according to the different time to set prices. For example, in the stage of their own brand promotion can be a low price to attract consumers, based on the calculation of costs, reduce profits and occupy the market. Brand accumulation to a certain stage, the development of automatic price adjustment system to reduce costs, according to the variable cost market supply and demand conditions and competitors' offers to adjust in due course.

Forum marketing also has its own promotional strategies, represented by online advertising. Online promotion does not have the traditional marketing model of personnel promotion or direct contact promotions, instead of using a large number of online advertising this soft marketing model to achieve promotional effects. This practice can save a lot of labor and financial expenses for enterprises. Through the effect of network advertising can be with more people to the big deal to dig potential consumers, can be through the network of rich resources and non-competitors to reach a cooperative alliance, in order to broaden the consumer level of the product. Forum promotion can also avoid the reality of the promotion of the same, can be based on the culture of the enterprise, as well as to help publicize the combination of corporate culture of the site to achieve the best promotional effect.

Channel strategy is also not to be ignored, the forum marketing channels should be set in line with the principle of consumer convenience. In order to attract consumer attention in the network of the company's products, the company's products can be based on the company's products and other related products for their own enterprise product extension, related products at the same time will be more attractive to the attention of consumers. In order to promote consumer purchases, should be released in a timely manner on the website promotional information, new product information, company news, in order to facilitate the purchase of a variety of payment modes, so that consumers have a more variety of choices, in the construction of the company's Web site should be set up in the network store, increase the possibility of sales.

Forum marketing and traditional marketing model is also different from its unique interactive way, the traditional marketing model of communication between people is very important, the marketing approach is relatively single, the forum marketing can be based on the characteristics of their own company's products, according to the specific target customer base, unique corporate culture to strengthen interaction, cost savings, novel and diverse forms, to avoid the original marketing model of the old-fashioned monotony.

These are the most important factors in the development of a new marketing model.

In summary, the generation of forum marketing for the traditional marketing model injected a stream of fresh blood, especially for enterprise marketers to open up a new marketing ideas. A model of how to capture the market, promote the brand, market the product and gain profits in the initial stage of business. The rise of network marketing so that more companies can save money without being knocked down, in a novel way to market themselves, avoiding the lack of funds, brand disadvantages, so that the company continues to grow marketing success.

The establishment of the forum database

Positioned well after their marketing direction to choose the forum to publish information, the establishment of the forum database is the foundation and premise of forum marketing, the quality of the database established directly related to the forum marketing can be carried out smoothly. If you do professional forum promotion, you can not say register a forum to send a post, on the one hand, this will reduce the efficiency of the work, on the other hand, many forums in order to prevent flooding, anti-advertising, forum registration as well as posting set up heavy restrictions, such as registration time less than 1 hour, 2 hours or 24 hours shall not be posted, the registered user's points less than 100 shall not be posted, the registration must be carried out The first is that it is not possible to make a posting in the first place.

So the establishment of the forum database is very necessary, generally speaking, the database of the forum used by the user name, password and registration of the use of mailboxes need to be consistent, which is also to facilitate the marketing and promotion of the later, the forum data required information including the name of the forum, the forum's address, the forum's classification, the forum's core list of forums, forums, forums, the activity of the index (that is, the said Forum star rating ), all of this information is organized together after the marketing and promotion of the time in order to be smooth and easy.

The top ten forums 1.catfight community 2.tianya community 3.sohu forum 4.phoenix forum 5.netease forum 6.sina forum 7.qiangguo forum 8.baidu sticker forum marketing soft

The most important way of forum marketing is the promotion of marketing soft.　As the name suggests, it is relative to hard advertising, with beautiful language to visualize the product, stimulate the interest of the reader, and then produce the desire to consume. The purpose of soft writing is to package the products and image of the enterprise through beautiful words to achieve the effect of publicity. The highest state of soft writing is the words are not, in fact, something.

Softwriting has become a very practical way of enterprise or product marketing and promotion, through the marketing of softwriting can achieve the effect of advertising and improve the visibility and reputation of enterprises. The hard effect of the soft text is to be able to sell goods, that is, through the soft text to sell the enterprise's products and services. There is a lot of knowledge about softwriting and it is very complicated, so here is just a brief mention.

Writing a soft article first of all to choose the entry point, that is, how to need to publicize the product, service or brand information perfectly embedded in the content of the article. Secondly, we need to design the article structure, grasp the overall direction, control the trend of the article, choose a good impact of the title. You also need to perfect the overall text, enrich the content according to the framework and embellish the specific content. Finally, to repeatedly communicate and improve.

Forum soft promotion

About forum soft promotion is the key to the success or failure of the forum marketing, with the forum data, marketing soft, then how to spread this information out? We should remember one thing, and then beautiful soft text is also advertising. With the development of the marketing field, people's immunity to soft text is also getting stronger, the forum managers of the soft advertising ability to judge more and more high, the punishment is also more and more, then in front of every forum marketers is the problem of how to publish information.

Most of the forums will have irrigation area, miscellaneous talk and so on, if you really can not find the information released with their own fully compatible with the section then it is recommended that you publish in such a section, and then if your content advertising is strong and the forum does not have advertising columns, it is also recommended that you publish in such a section, to improve the survival rate of the post. Of course, if the forum has an advertising section, it is still recommended that you post your ads to the advertising section if they are too strong.

In addition, many people do not want to do promotion in small forums, local forums to post, in fact, not. Forums are made up of Internet users, and Internet users have a great deal of interoperability. Local forums are also very likely to become your potential customers, do not miss an opportunity to promote is the key to winning network promotion. At the same time, local forums, small forums are generally less restrictive, like the Qingzhou dating community forums generally will not delete your posts.

After the release of the soft text, but also to learn to use these soft text, if the forum activity can be if you can go to register a few more accounts, and then reply to the back of your post, you reply every time your post will be turned over to the first of the list of articles in this section, back to the post should also pay attention to the skills, you can boldly go strongly against the content of this post you posted to attract netizens! The first thing you need to do is to get your eyes open. This is what is meant by a forum shooter.

In addition to this, for the soft or advertising you can also be in those more popular post after the post in the form of a reply to the post, but the chances of such a reply to survive is generally not great. For the use of soft text marketing promotion should be phased in at different levels, in the whole promotion cycle should be arranged according to the different periods of soft text, soft text advertising should also focus on, generally speaking, advertising to be stronger and stronger.

Forum marketing mix strategy

Forum marketing mix strategy has two meanings: on the one hand, it refers to the consumer groups often visited portals, communities and websites, the scientific combination of popularity, traffic and batch in the promotion of the choice of combinations, so that the promotion to achieve the best results. On the other hand, it means that forum marketing should be combined with other marketing methods, to seize the potential users obtained through forum marketing, as much as possible to get their information, and then through other marketing methods to communicate with them directly or indirectly, and ultimately achieve the purpose of their own marketing. For example, you publish the information someone to you back to the post, but did not express their clear intention, in which case you have to find out as much as possible the other side of the information and then through QQ, MSN, e-mail marketing to these users.

Secondly, to carry out forum activities is also an important part of the forum marketing mix strategy. For this point the requirements are relatively high, the need for the forum official cooperation, of course, through the forum activities to promote the marketing results achieved is 100%. Forum activities can be very good mobilization of netizens' enthusiasm, even if you do a purely commercial advertising can also make the netizens to participate in a good way to improve the interactivity. At the same time, the forum online marketing should be combined with offline marketing promotion, organizing seminars, job fairs and so on can promote marketing promotion.

Maintenance of forum account information

You registered as a member of this forum does not mean that you will never come back after advertising, which will be a great waste of resources. You have to regularly maintain your forum account, in addition to posting ads to try to go to the forum to be active, into the core members of the forum or if possible apply to become the forum's bamboos, into the enemy's internal, know your enemy can be a hundred battles, so that for your forum to promote the forum can be said to be more convenient, because you can boldly post, you can be added to their own posts on the top of the top of the fine and other operations. But to do this is more difficult, in addition to active in the forum you can also communicate with other forum members, join the forum's official QQ group, to strengthen the exchange and cooperation.

One thing to keep in mind is that for your registered forum account you must perfect your personal information, such as age, nickname, personalized avatar, personalized signature and so on. Because perfect personal information makes people feel close, the forum management will feel that you are a loyal member, even if you occasionally publish a soft advertisement will also tolerate you. At the same time in the personalized signature you can publish their own products or business information in a short text, this can absolutely guarantee that it will not be deleted, but also a very good way of advertising. It is worth mentioning that you can put your own website or forum URL in the personality signature, so that the search engine in search of this forum or you send this post will be by the way to your personalized signature in the search for the URL, for your website SEO optimization has a very good role in helping.