Game characteristics of web games

Mix and match has become the mainstream

The scale of page tour in China is constantly expanding. Every year, new games are launched at a high growth rate, and the number of users is increasing day by day. Inherited the fine tradition of end-tour, RPG-type games were the most popular at first, represented by Hot Blood Three Kingdoms, and later simulated business and leisure competitive games took over the mainstream baton. Representative games are: business tycoon and bullet hall. From 2009 to 10, role-playing games, such as Ming Dynasty and Proud Sword, combined the game modes of role-playing, strategy and adventure, making micro-innovative mixed games popular, and this trend has also evolved into the mainstream elements at present.

Advantages of web games

Let's take a look at the advantages of web games first. It doesn't need a client, such as the war strategy web game "Casting Sword", and can be played directly through the web page. It uses Java web page technology, enters the website of the game in IE browser, and can play the game without downloading the client. The game screen is exquisite, the war system is huge and the fun is advanced. In the game, the player plays a general who rises in troubled times, gradually builds cities, upgrades technology, recruits soldiers, opens up new cities and territories, and becomes a proud generation.

This convenient way of playing games has undoubtedly expanded the audience, which is one of the fundamental reasons for the outbreak of web games. Moreover, the web game is simple in form and rich in content, and its attraction and viscosity to players have also been greatly improved. Many web game players are actually used to doing simple operations repeatedly every day, but they still enjoy doing this and that.

Strategy games are constantly enriched.

Since 2008, several new strategy games have come out, which have changed a lot compared with the previous strategy games.

Diversification of game content

The market is no longer dominated by sports games and strategy games. Various types of web games have been recognized by the market, and pets, Xian Xia, RPG, management and games are constantly emerging. Talking about changing the monotonous market structure in the past has a great influence on the healthy and sustainable development of the web game market. Constantly bringing forth the old and bringing forth the new is the foundation of the development of page tour. At present, the new game "Nine Dragons" is the real breakthrough in the content of web games. Based on the history of China's nine dynasties, it greatly restored the historical process of the change of the nine dynasties, and created an original high-definition environment engine system for web games. The scenes in the game are lifelike, and even the reflection is clearly visible. The game is really better than the movie, creating a precedent for the movie page tour. Consumer groups continue to mature.

Users are not reluctant to spend money, but you want them to feel value for money. Most consumers have not yet formed active consumption consciousness, and the market needs the joint efforts of developers and operators. Industries without consumer groups have no basis for development. The consumer groups in the web game market are constantly maturing, and some masterpieces in the market have also made considerable profits. However, at the same time, I also want to remind these manufacturers not to push players too hard. Sometimes, you may be counterproductive and complacent, but be careful not to be abandoned by players. You know, the loyalty of web game players is really not very high. Such enterprises can win in the fierce market competition by improving their own technical strength, providing better web game works, constantly meeting the new needs of players and truly treating consumers as gods.

Increased market concentration

In the past, the web game market was full of fish and pearls, and all the immortals wanted to make a fortune here. All kinds of small workshop games are not uncommon. The first month, the second month and the third month, which almost became the development law of these small games. The market is developing towards the hegemony of big countries, and several large listed companies will quickly monopolize various resources in the market by virtue of their strong economic strength. While providing players with more professional services and more perfect games, the concentration of the whole industry is constantly improving, forming a situation in which several large companies jointly monopolize.

Of course, we don't want to see this kind of situation, so we should also remind those small teams that are participating in the development of web games in enterprises to make plans in a down-to-earth manner and make products seriously, which is the king of your development. This market is full of vitality because of you. I hope you can really make the game that players love.

Cross-form fusion of games

Thanks to the maturity of FLASH technology and the accumulation of R&D talents, all-pixel, real-time games have become mainstream products in the market, and the experience is comparable to mainstream 2D client online games.

Page tour products are gradually integrated with client online games. In order to meet the users' demand for graphic expressiveness, some page tour products have also launched their own supplementary clients, such as Arabian Nights. There are also online game developers who launch brand series of client online games, such as Dream Kunlun &; ; Product strategy of dream Kunlun Onweb. Web games gradually extend from simple fragmented games to multi-forms, to deep games and mobile games, such as "Zhu Shen".

The product structure is gradually enriched.

The product types of web games in China have been completely enriched in two years (2009-20 1 1). In 2009-20 10, strategic war games dominated the market. Now, the product types are highly abundant. Among the 986 games available in the market, role-playing games account for 38% of the market share, and war strategy games account for 38%. New games of tower defense, cultivation and leisure competition also emerged in 20 10-20 1 1, which were recognized by players and the market.

Enter global operations

With the maturity and fierce competition of China's web game market, web game manufacturers have turned their perspectives to overseas markets. Because China has good experience in the commercial operation of web games, its products have achieved good results in overseas markets: the income of leading web game R&D and transportation companies such as Kunlun and Legong in overseas markets has been equivalent to that of domestic operations, and their exports have covered more and more countries and regions.

Enhance corporate brand awareness

In order to effectively retain their own users, make full use of massive operational data, serve users more carefully, better improve products and continue products, China Web Game R&D enterprises set up their own operating platform, train their own users and act as agents for other enterprises' products. In this process, users can have a better brand awareness of the enterprise that integrates fine games and research and transportation, and partner network is its typical representative.